Why Rebecca Black “Friday” Got So Popular: A Social Media Content Deconstruction

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Posted by Simon Abramovitch at 11:07 pm

Over 30 34 million people have now watched Rebecca Black’s “Friday” music video. It has trended more heavily than the earthquake/tsunami in Japan on Twitter, prompting an ex-YouTube crossover into traditional media including an interview on Good Morning America. Having done my share to spread it around (including this blog post, of course), I think [...]

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PCTO2011 Coverage: When Creator Becomes Content

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Posted by CT Moore at 4:12 pm

This is a live blog coverage of Anthony Marco’s (@anthonymarco) session at Podcamp Toronto 2011. Everything that follows this italicized paragraph is based on Anthony’s presentation, and are not my own ideas. If you feel I misrepresented any of his ideas, please leave a comment and let me know.
We can often get similar content from [...]

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Why Search Engine Optimization Isn’t Snake Oil (Even If Dave Sifry Says It Is)

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Posted by Simon Abramovitch at 11:52 am

Last fall, I attended the Oxford Social Media Convention 2009, where Technorati founder Dave Sifry proudly announced that SEO is snake oil, and that if anyone in the audience was approached by someone offering SEO, they should run. The audience chuckled and moved on. I think I must have been the only optimizer listening, because [...]

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