Here’s the reality: social media now plays an important role in SEO. Now that social signals now impact search rankings, marketers have to find ways to coordinate and integrate their social media and SEO strategies.
A benefit of this is that there’s an opportunity here in terms of economies of scope: the more the two work [...]
Social Content Sharing and Search Rankings
PCTO2011 Coverage: When Creator Becomes Content
This is a live blog coverage of Anthony Marco’s (@anthonymarco) session at Podcamp Toronto 2011. Everything that follows this italicized paragraph is based on Anthony’s presentation, and are not my own ideas. If you feel I misrepresented any of his ideas, please leave a comment and let me know.
We can often get similar content from [...]
Scott Parent Discusses Recent Digital Trends
One of the folks we ran into at Affiliate Summit East 2010 was Scott Parent. Scott is the host of Media Trust’s popular video blog Relevantly Speaking, so we decided to turn the camera on him and see what he had to say.
As a video blog host, Scott had been talking to everyone who’s anyone [...]
Blended Search Optimization: Managing the Reputation of Your Brand
You may have noticed that for some searches, Google features a variety of results, such as news, images, and video. These are “blended” or “universal” search results.
They appear because Google takes your search query, runs it through its other search verticals (images, video, news, etc.), and if it finds relevant results, displays them amongst the [...]































