What domainers may want to learn before purchasing a domain + ranking package
Have you ever been approached by someone trying to sell you a domain with a ranking attached? This counter-intuitive conundrum comes up consistently among my colleagues. If the domain is already ranking, why is the current owner not simply trying to monetize the traffic instead of the domain? I’m an advocate of buying sites with solid link profiles, as I’m sure every SEO is, but I’m not a fan of buying sites based on a current ranking without some investigation into the nature of where that ranking came from. Sometimes you buy a horse, and come home with a donkey.
In this article I would like to go over the methodology I employ in these situations – a good old fashioned backlink profile examination for domain and ranking value. I’m actually going to use a real-world example simply because the concepts will come across with greater ease, and because I know that in SEO, a little solidity goes a long way. I’m not trying to out anyone for anything – as you’ll see my conclusion isn’t completely conclusive anyway – if you happen to own the site I’m talking about, good for you, you’ll likely end up selling it for profit. (more…)
