NVI blog: SEO, web design and social media

The nature of the Facebook Ads system is such that numerous factors will inevitably lead to click-through rate decline. Unlike Google’s Quality Score, where CTR is a defined metric relating directly to impressions, Facebook does not give an indication of CTR’s effect on impressions - but we’ve seen its effects. It’s unclear whether or not [...]

In my last post I explored 5 Social Media Ad Networks that might be worth investing in. But what about conventional PPC advertising?
Well if you’re a loyal PPC advertiser and you’re looking for places beyond AdWords and adCenter/Bing to invest some extra ad dollars, here are five options to consider.
5 Alternative PPC Ad Networks
There are [...]

A fundamental tenet of customer acquisition is to not put all your eggs in one basket. After all, having one customer responsible for most of your sales puts you in a very precarious situation.
The same applies to your online ad spend. While one channel can, no doubt, drive the majority of conversions, it’s always good [...]

Pay per click (PPC) advertising is no different than most other forms of advertising in that you have just fractions of a second to make your pitch. That isn’t much time to get your message across and sell your product, which is why you’ll need to make the most of those 130 characters in your [...]