The longtail is one of those beautiful concepts in SEO. It’s an elegant thought; once the volumes are small enough (longtail enough) for a specific term, they seemingly disappear in unimportance. In a game where quantity is so important, the battles are fought over the juicier prizes. But when you simply count up these longtail [...]
Read more2010 November 16
Google’s Recent Local Listings Transformation… In Point Form
By now you may have heard about the significant changes to Google’s results pages for local search queries, and the mixed reviews from the SEO community. There are some great explanations and analyses put forward from prominent SEO writers from which I’ve drawn up a point form summary for the “tl;dr” type. Links to their [...]
Read more2010 July 27
Yellow Pages on Local SEO
Meet John Fanous and Bill Aver of the Yellow Pages Group. We caught up with John and Bill at SES Toronto 2010 and sat down with them to chat about Local SEO.
Yellow Pages is now offering Local SEO services in Canada. John explained to us that the company is in the business of helping businesses [...]
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