I stumbled across a fantastic collection of social media debacles in a slideshare presentation connected to an Advertising Age article by Michael Yeomans. I find the simultaneous danger and opportunity in social media interesting and exciting, and seeing a variety of examples of how it can go wrong not only offers direct “what not to [...]
Read moreWin 2 tickets for The art of Marketing conference
The Art of Marketing conference is coming to Montreal on September 30th with its roster of world-class marketers and best selling authors : Seth Godin, Avinash Kaushik, Mitch Joel, Max Lenderman, Andy Nulman and Jeffrey Gitomer. And NVI offer you 2 GIVEAWAYS TICKETS if you answer the question :
«With which speaker will you lunch after [...]
Are You Ready for an Affiliate Program?
An affiliate program, for the uninitiated, is basically an interface between you as an online merchant and affiliates. Affiliates are typically webmasters who want to “monetize their traffic” by placing your advertisements on their blog or website. Payouts to affiliates are typically based on performance, usually on a cost-per-action (CPA) or Revenue Share [...]
Read moreSix Habits of Highly Effective PPC Managers
Being an effective PPC manager requires persistence, creativity, and discipline. Adopt these six habits to consistently build the strength of your campaigns, and help them to meet your ROI goals.
Read moreNVI blog revamped (about time!)
NVI has been so overwhelmed by our organic growth (we’ve been doubling in employees every year since we started the company) that we never really had the time to setup our English blog… until now
I’m so glad this is happening. Julie Babin did an amazing job with Julien Roudaut to get this blog [...]































