Exact, Broad, and Phrase: Matching Keywords to Your Needs

cacfd3
Posted by Laura Garrido at 10:31 am

Google offers four primary “match types” for keywords you can bid on in their AdWords platform, reflecting different degrees of specificity in your targeting. Understanding how they work in a basic way is handy, but even with that knowledge, it’s not always completely clear which you should choose for your campaigns. Scroll to the strategies [...]

Read more

Ken Jurina on Negative Keywords @ Pubcon 2009

cacfd3
Posted by CT Moore at 3:45 pm

This is a video interview with Ken Jurina, the President and CEO of Epiar, and SEM firm. We met up with Ken at Pubcon 2009, and decided to ask him about what’s going on in the world of PPC these days.
Ken discussed the importance of negative keywords, and how they’re integral to a well-managed PPC [...]

Read more
Page 1 of 11