NVI blog: SEO, web design and social media

At Podcamp Toronto 2010, I gave a presentation titled Saving Newspapers Using Search & Social. One of the things I recommended newspapers do was leverage mobile apps to both reach more users and diversify their ad offerings. Some people thought it was a good idea, and other people thought I was dreaming.
Well, the day after [...]

In this second and final installment of our interview with Jiyan Wei from PRWeb.com,Jiyan discusses how brands and companies can optimize their press releases for both SEO and usability. Jiyan shares with us how PRWeb has seen both video and images affect visibility on blended and news rankings, as well as click through rates (CTR) [...]

With 2010 now here, we can expect to see Google release Caffeine. And as Jim Boykin pointed out, more diverse content such as a press releases seems to factor in more importantly with the new search algorithm.
Well, in this clip, we speak with Jiyan Wei from PRWeb.com. Jiyan explores how to get content to rank [...]

At Pubcon 2009, our very own CEO, Guillaume Bouchard, was part of a panel called Social Media & Press Relations. As the panel’s descriptions stated:
The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, [...]

This is a video interview with Ken Jurina, the President and CEO of Epiar, and SEM firm. We met up with Ken at Pubcon 2009, and decided to ask him about what’s going on in the world of PPC these days.
Ken discussed the importance of negative keywords, and how they’re integral to a well-managed PPC [...]

Meet Rae Hoffman (aka Sugar Rae), CEO of Outspoken Media. We met up with Rae and Pubcon 2009, and sat down with her for a moment to chat about onsite SEO tactics.
Rae discussed how companies should split up their resources between onsite and offsite SEO. She also delved into the importance of interlinking, and what [...]

Vanessa Fox is probably most well known for launching Google Webmaster Central, but she has since moved on to found Nine By Blue, a company that examines online customer engagement and acquisition. Well, we caught up with Vanessa at Pubcon 2009, and sat down with her to discuss recent Google Caffeine and other recent developments [...]

This is the second half of our interview with Charles Calabrese, the Product Manager for buy.at. In it, Charles discusses how the European and North American online markets are both different and similar. The main point of divergence, in fact, turns out to be the most popular ad models.

Charles Calabrese is the Product Manager for buy.at, one of the largest affiliate networks in the world. We caught up with him at Pubcon 2009, and decided to ask him how the affiliate space was shaping up in the tail-end of 2009. In this clip, Charles shares his thoughts on how the affiliate marketing industry [...]

While at Pubcon 2009, we also caught up with Lee Odden, the CEO of Top Rank Marketing. Lee discussed how search and social media are causing the world of PR to evolve, and how businesses have an opportunity to connect with journalists who rely on social media and search to find authority sources. Essentially, the [...]