Anchor text is the lovable clickable blue that links one web page to another. The words in the anchor text indicate what the destination page is about, and through these cues Google builds its index of the world’s web. Naturally, this is of interest to the search engine optimizer, and the control of anchor text [...]
Read more2009 November 23
Rae Hoffman on Onsite SEO @ Pubcon 2009
Meet Rae Hoffman (aka Sugar Rae), CEO of Outspoken Media. We met up with Rae and Pubcon 2009, and sat down with her for a moment to chat about onsite SEO tactics.
Rae discussed how companies should split up their resources between onsite and offsite SEO. She also delved into the importance of interlinking, and what [...]
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