Jim Hedger on Personalized Search

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Posted by CT Moore at 11:01 am

In this second half of our interview with Jim Hedger, Jim discusses how personalized search is going to impact business’s ability to rank on their targeted terms. Specifically, Jim sees search results that are personalized by location as representing a clear opportunity for brick & mortar businesses.
First, search results that are personalized by location [...]

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Jeff Jones on SEO in 2010

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Posted by CT Moore at 9:20 am

Another person we caught up with at SES Toronto 2010 was Jeff Jones, the Senior Product Manager at gShift Labs. We sat down with Jeff to chat about how SEO is evolving, and what it’s going to mean for strategy in 2010
Jeff cited two main factors that will affect SEO in 2010. The first was [...]

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Ilya Grigorik on Search and Social Media

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Posted by CT Moore at 9:30 am

Another person we got to interview at SMX Toronto 2010 was Ilya Grigorik, the CTO of PostRank. Ilya sat on the panel of a session called Social Media: Insight and Inspiration where panelists discussed how search and social media are evolving and influencing each other.
After the session, Ilya gave us a few minutes to discuss [...]

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Tamera Kremer on Personalized Search

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Posted by CT Moore at 9:42 am

Another panelist we had a chance to speak with at SMX Toronto 2010, was Tamera Kremer. She was one of the panelist on a session called Search and Social Media: Insight & Inspiration.
We sat down with Tamera to discuss where she sees search and social media intersecting. According to her, the two will come together [...]

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Personalized Search at SXM Toronto 2010

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Posted by CT Moore at 3:48 pm

With the major search engines working to personalize search results as much as possible, marketers will have to adapt their strategy to evolving algorithms. In this session, two panelists went over the basic of universal search, and what it might mean for marketers. However, although this presentation was marked as an “intermediary” level presentation, I [...]

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