NVI blog: SEO, web design and social media

This is a video interview with Ken Jurina, the President and CEO of Epiar, and SEM firm. We met up with Ken at Pubcon 2009, and decided to ask him about what’s going on in the world of PPC these days.
Ken discussed the importance of negative keywords, and how they’re integral to a well-managed PPC [...]

Pay per click (PPC) advertising is no different than most other forms of advertising in that you have just fractions of a second to make your pitch. That isn’t much time to get your message across and sell your product, which is why you’ll need to make the most of those 130 characters in your [...]

In this second installment of our interview with Acquisio founder, Marc Poirier, we chat about PPC trends in 2009. After all, Acquisio crunches PPC data all day long, so I thought that Marc might have some insight. What he shared with us was Acquisio’s first-hand experience with the PPC market place over the course of [...]

At SMX East 2009, I also got to catch up with one of our clients, Acquisio. Well, I actually got to catch up with Acquisio’s founder, Marc Poirier. In this first installment of our chat, Marc discusses how the company evolved from being an agency into a provider of PPC software and bid management tools.

iPhone [...]

One of the sessions I sat in on yesterday featured three case studies of how search marketing had been used to drive foot traffic and in-store referrals. The panel was moderated by Sara Holoubek, and the panelist included Keith Boswell, Michael Kahn, and Jonathan Treiber. Jonathan Treiber The CEO of RevTrax, a company that does [...]

Moderator: Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink
Speakers: Andrew Goodman, SES Advisory Board & Principal, Page Zero Media David Sprinkle, Director of Paid Search, Acronym Media
Overview from the SES Day 2 Agenda:
How are ads ranked in the paid search auctions run [...]

Moderator: Richard Zwicky, Founder & CEO, Enquisite
Speakers: Alan Knecht, Founder & President, K’nechtology Inc. Julie Batten, eMarketing Manager, Klick Communications Janice Hatch, Account Manager, Google Canada
Overview from the SES Day 2 Agenda:
Yes, you can do that! Many digital marketers are unaware of just how easy it [...]

Moderator: Amanda Watlington, Owner, Searching for Profit
Presenter: Matt Van Wagner, President, Find Me Faster
Overview from the SES Day 2 Agenda:
Paid search is a form of advertising that places your text ad near search results on engines like Google, Yahoo, and Microsoft Live Search. The ad systems allow you to choose which specific keywords you want [...]

Moderator: Anne Kennedy, SES Advisory Board & Managing Partner and Founder, Beyond Ink
Speakers:
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.
Mona Elesseily, Director of Marketing Strategy, Page Zero Media

Overview from SES Agenda: Conference Day 1 page:
Does your PPC ad make a promise that your landing page can’t keep? Make sure that your ad copy [...]

Moderator: Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Speakers:
Gregory Markel, Founder/President, Infuse Creative, LLC
Steve Espinosa, VP of Innovation, eLocal Listing, LLC
Amanda Watlington, Owner, Searching for Profit
Overview from SES Agenda: Conference Day 1 page:
According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract [...]