NVI blog: SEO, web design and social media

Here’s the reality: social media now plays an important role in SEO. Now that social signals now impact search rankings, marketers have to find ways to coordinate and integrate their social media and SEO strategies.
A benefit of this is that there’s an opportunity here in terms of economies of scope: the more the two work [...]

Google recently launched their +1 button, rightly considered by most to be a close mirror of Facebook’s ‘Like’ Button. This gives the atypical impression of Google following in another company’s footsteps, but we can see a social interaction with web pages as being an inevitable step forward, and as such, following suit with something ‘like’ish [...]

This afternoon, I delivered a session at Podcamp Toronto 2011 called Drinking Kool-Aid, Peeing Snake-Oil. This presentation was the product of bookmarking some of the most interesting stats I’ve come across over the last 6 months.
Essentially, this presentation is slide after slide of stats on how search, social media, and online advertising has evolved and [...]

With the online pandemonium that is the world of Web 2.0, today’s companies are all on the hunt for one scarce commodity: human attention.
Among the panoply of ads, websites, blogs, microblogs, wikis, forums and funny cat videos, brands can easily go unnoticed if they aren’t optimized for the virtual abyss. Social media can be a [...]

Empty bravado had kept tensions bearable, fear filling every gap in thought and talk. This was what they wanted, wasn’t it? The bait was set, and a confident enemy surged in swift response, ready to rush and crash. Scouts had returned with reports of the massive numbers stampeding, and a question crept into minds of [...]