NVI blog: SEO, web design and social media

Here’s the reality: social media now plays an important role in SEO. Now that social signals now impact search rankings, marketers have to find ways to coordinate and integrate their social media and SEO strategies.
A benefit of this is that there’s an opportunity here in terms of economies of scope: the more the two work [...]

We all know online communities have become a guiding and influential force in individual decision making, networking and basic day-to-day contact. As these communities grow larger everyday, with younger and older generations jumping on the Internet every second, web-based marketing companies must learn to understand why reaching out to a [...]

By now you may have heard about the significant changes to Google’s results pages for local search queries, and the mixed reviews from the SEO community. There are some great explanations and analyses put forward from prominent SEO writers from which I’ve drawn up a point form summary for the “tl;dr” type. Links to their [...]

SES Chicago is one of the leading search and social marketing conferences and expos, covering search engine optimization (SEO), paid search advertising, social media, mobile, link building and more than 70 other sessions and training workshops.  NVI will be attending the event and our president, Guillaume Bouchard, will be giving a conference. The session has [...]

Today we gave a presentation at Optimizing Wordpress for Search and Social. The goal of this presentation was to explore how to optimize Wordpress blogs/sites for both Search and Social Media.
First we looked at the fundamentals of onsite SEO, including page structure and duplicate content, and what themes and plugins can help you address these [...]

In this second half of our interview with Jim Hedger, Jim discusses how personalized search is going to impact business’s ability to rank on their targeted terms. Specifically, Jim sees search results that are personalized by location as representing a clear opportunity for brick & mortar businesses.
First, search results that are personalized by location [...]

Another person we caught up with at SES Toronto 2010 was Jeff Jones, the Senior Product Manager at gShift Labs. We sat down with Jeff to chat about how SEO is evolving, and what it’s going to mean for strategy in 2010
Jeff cited two main factors that will affect SEO in 2010. The first was [...]

This is the first half of our interview with Jane Motz Hayes of Page Zero Media. We met Jane at SES Toronto 2010 while she was giving a free site clinic across from the NVI booth. So we asked her if she’d take a few minutes to discuss landing page optimization with us.
In this installment, [...]

During SES Toronto 2010, we also caught up with Jim Hedger (@jimhedger). In this first part of our interview with Jim, he shares with us what he sees as two recent developments in the world of search that are impacting both online and brick & mortar retailers.
The first development had more to do with [...]

We were at SES Toronto 2010 last week, and Bryan Eisenberg was one the people we got a chance to sit down and chat with. In this first half of our chat with him, Bryan discusses how SEO tactics can not only help with rankings, but improve conversions once users are on the site.
The three [...]