NVI blog: SEO, web design and social media

It surprises me how often keyword research is overlooked when I hear people talking about optimizing their website, blog or other online assets for search engines.  The thinking often goes that when you come up some keywords that represent your product, and you optimize your online efforts around these keywords, your target market will find [...]

Last fall, I attended the Oxford Social Media Convention 2009, where Technorati founder Dave Sifry proudly announced that SEO is snake oil, and that if anyone in the audience was approached by someone offering SEO, they should run. The audience chuckled and moved on. I think I must have been the only optimizer listening, because [...]

In this second and final installment of our interview with Jiyan Wei from PRWeb.com,Jiyan discusses how brands and companies can optimize their press releases for both SEO and usability. Jiyan shares with us how PRWeb has seen both video and images affect visibility on blended and news rankings, as well as click through rates (CTR) [...]

With 2010 now here, we can expect to see Google release Caffeine. And as Jim Boykin pointed out, more diverse content such as a press releases seems to factor in more importantly with the new search algorithm.
Well, in this clip, we speak with Jiyan Wei from PRWeb.com. Jiyan explores how to get content to rank [...]

Meet Rae Hoffman (aka Sugar Rae), CEO of Outspoken Media. We met up with Rae and Pubcon 2009, and sat down with her for a moment to chat about onsite SEO tactics.
Rae discussed how companies should split up their resources between onsite and offsite SEO. She also delved into the importance of interlinking, and what [...]

Vanessa Fox is probably most well known for launching Google Webmaster Central, but she has since moved on to found Nine By Blue, a company that examines online customer engagement and acquisition. Well, we caught up with Vanessa at Pubcon 2009, and sat down with her to discuss recent Google Caffeine and other recent developments [...]

Another one of the interesting folks had a chance to catch up with at Pubcon 2009 was Jim Boykin of We Build Pages. Although Jim is known as one of the best link builders in the world, he has other things on his mind these days, including Google Caffeine. Jim took a few minutes to [...]

While at Pubcon 2009, we also caught up with Lee Odden, the CEO of Top Rank Marketing. Lee discussed how search and social media are causing the world of PR to evolve, and how businesses have an opportunity to connect with journalists who rely on social media and search to find authority sources. Essentially, the [...]

This year at Pubcon 2009, we got to meet Matt Cutts, the Head of Google’s Webspam Team. And while at Pubcon 2009, Matt Cutts got a hair cut. In this first installment of our chat with Matt, he took a few minutes to tell us all about it, and why he did it.
In the second [...]

This is the last bit of video that NVI took out of SMX East 2009. It’s an interview with Bruce Clay, President of Bruce Clay Consulting. We sat down with Bruce to discuss and upcoming trends in SEM, as well as the emergence of bing. Bruce drew on his experience to elaborate on how he [...]