NVI blog: SEO, web design and social media

Today we gave a presentation at Optimizing Wordpress for Search and Social. The goal of this presentation was to explore how to optimize Wordpress blogs/sites for both Search and Social Media.
First we looked at the fundamentals of onsite SEO, including page structure and duplicate content, and what themes and plugins can help you address these [...]

In this second half of our interview with Jim Hedger, Jim discusses how personalized search is going to impact business’s ability to rank on their targeted terms. Specifically, Jim sees search results that are personalized by location as representing a clear opportunity for brick & mortar businesses.
First, search results that are personalized by location [...]

Another person we caught up with at SES Toronto 2010 was Jeff Jones, the Senior Product Manager at gShift Labs. We sat down with Jeff to chat about how SEO is evolving, and what it’s going to mean for strategy in 2010
Jeff cited two main factors that will affect SEO in 2010. The first was [...]

This is the first half of our interview with Jane Motz Hayes of Page Zero Media. We met Jane at SES Toronto 2010 while she was giving a free site clinic across from the NVI booth. So we asked her if she’d take a few minutes to discuss landing page optimization with us.
In this installment, [...]

During SES Toronto 2010, we also caught up with Jim Hedger (@jimhedger). In this first part of our interview with Jim, he shares with us what he sees as two recent developments in the world of search that are impacting both online and brick & mortar retailers.
The first development had more to do with [...]

We were at SES Toronto 2010 last week, and Bryan Eisenberg was one the people we got a chance to sit down and chat with. In this first half of our chat with him, Bryan discusses how SEO tactics can not only help with rankings, but improve conversions once users are on the site.
The three [...]

Another person we got to interview at SMX Toronto 2010 was Ilya Grigorik, the CTO of PostRank. Ilya sat on the panel of a session called Social Media: Insight and Inspiration where panelists discussed how search and social media are evolving and influencing each other.
After the session, Ilya gave us a few minutes to discuss [...]

At SMX Toronto 2010, we sat in on one session called Link Building Strategies and Ranking Tactics, where the panelists discussed ways to build links back to your site without paying for them. One of those panelists was Dawn Wentzell from Outspoken Media.
After the session, we got to sit down with Dawn and walk about [...]

While at SMX Toronto, we got to catch up with with Leona Hobbs, the Director of Communications at the Social Media Group. Leona was one of the panelists on one of the sessions we live blogged, called Search and Social Media: Insight and Inspiration.
After her session, Leona agreed to sit down with us for a [...]

Joe Laratro is up and talking about the 1st thing you need when you start doing SEO in-house. He goes on to explain that you begin with hiring an Online marketing team leader who would be in charge of hiring the 1st dedicated SEO person. From this point they would need to develop a marketing [...]