NVI blog: SEO, web design and social media

This is the first half of our interview with Jane Motz Hayes of Page Zero Media. We met Jane at SES Toronto 2010 while she was giving a free site clinic across from the NVI booth. So we asked her if she’d take a few minutes to discuss landing page optimization with us.
In this installment, [...]

Today we were at Make Web Not War, a conference that was all about “interoperability” — i.e. blending open-source and Microsoft technologies. While there, our CEO, Guillaume Bouchard, delivered a presentation to developers about SEO for dynamic websites.
Guillaume started by reminding the crowd that organic traffic comprises, on average, half of all web traffic. It [...]

At SMX East 2009, we got a chance to sit down and chat with Tamar Weinberg. In addition to blogging at Techipedia, she is also the author of The New Community Rules: Marketing on the Social Web.
Tamar and I discussed how social media, user generated content, and social networking are affecting search engine marketing. She [...]

Another one of the people we got to catch up with at SMX East 2009 was Chris Sherman, Executive Editor of SearhcEngineLand.com. Chris took a few minutes to share his thoughts on developing trends in SEM, the emergence of Bing, and how universal and personalized search are going to be an increarsingly important part of [...]

At SMX East 2009, we got a chance to catch up with the Group Product Manager for the Bing platform and ecosystem, Eric Gilmore. During our chat, Eric discussed what Bing results mean for both end users and the SEO community. Specifically, Eric addressed just how “the decision engine” is supposed to help consumers save [...]

It’s been about a month since Microsoft and Yahoo finalized a deal to consolidate search products. Through this deal, (1) Microsoft’s new search engine Bing will power Yahoo’s search results, (2) self-serve PPC ads will be handled through Microsoft’s Ad Center, and (3) Yahoo will sell “premium search advertiser” services for both companies. And with [...]

Moderator: Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Speakers:
Gregory Markel, Founder/President, Infuse Creative, LLC
Steve Espinosa, VP of Innovation, eLocal Listing, LLC
Amanda Watlington, Owner, Searching for Profit
Overview from SES Agenda: Conference Day 1 page:
According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract [...]

Moderator: Greg Jarboe, President & Co-Founder, SEO-PR
Speakers:
Kerstin Baker-Ash, Search Account Manager, i-level
Andy Atkins-Krueger, Managing Director, Web Certain Europe Ltd
Erica Schmidt, Global Director of Search, Isobar
Helen M. Overland, Director, Search Engine Marketing, non-linear creations inc.
Overview from SES Agenda: Conference Day 1 page
As the world becomes smaller and search marketing becomes more complex, the era of “ranking [...]

What is PPC Cannibalization ?

PPC cannibalization occurs usually when you have strong organic search engine ranking and you are running a PPC campaign on top of that. It’s the % of organic clicks you would have had but that you ended up paying for because the PPC campaign attracted the click.
You may have heard that [...]