With the online pandemonium that is the world of Web 2.0, today’s companies are all on the hunt for one scarce commodity: human attention.
Among the panoply of ads, websites, blogs, microblogs, wikis, forums and funny cat videos, brands can easily go unnoticed if they aren’t optimized for the virtual abyss. Social media can be a [...]
Social Media Optimization 101
Optimizing Wordpress for Search & Social at Wordcamp Montreal
Today we gave a presentation at Optimizing Wordpress for Search and Social. The goal of this presentation was to explore how to optimize Wordpress blogs/sites for both Search and Social Media.
First we looked at the fundamentals of onsite SEO, including page structure and duplicate content, and what themes and plugins can help you address these [...]
Social Media and Conversions - Bryan Eisenberg Interview
This is the second half of our interview with Bryan Eisenberg. We caught up with Bryan a few weeks ago at SES Toronto.
In this clip, Bryan discusses how social media can impact conversion rates. Bryan points out that unlike SEO or PPC, there isn’t any direct impact between social media and conversions. Rather, social media [...]
Live Blogging SES Toronto 2009: Optimizing for Video Search: Virgin Territory?
Moderator: Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Speakers:
Gregory Markel, Founder/President, Infuse Creative, LLC
Steve Espinosa, VP of Innovation, eLocal Listing, LLC
Amanda Watlington, Owner, Searching for Profit
Overview from SES Agenda: Conference Day 1 page:
According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract [...]
Propeller’s New Design. The Worst Ever? Yes.
So the new Propeller design just came out. My god. No, it’s not April 1st. It’s a design so bad it wouldn’t even be plausible as the poster-child for bad design. Ok, maybe not that bad. Just kidding - it IS that bad. “What were they thinking,” is the appropriate cliché. See/click on the photo [...]
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