Bruce Clay Interview @ SMX East 2009

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Posted by CT Moore at 10:00 am

This is the last bit of video that NVI took out of SMX East 2009. It’s an interview with Bruce Clay, President of Bruce Clay Consulting. We sat down with Bruce to discuss and upcoming trends in SEM, as well as the emergence of bing. Bruce drew on his experience to elaborate on how he [...]

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Mobile Search According to @randfish and @GuillaumeSEO

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Posted by CT Moore at 11:00 am

This is the third and final installment of our chat with Rand Fishkin and Guillaume Bouchard (our CEO). In this clip, the search gurus discuss mobile search, where they see it going, and what kind of place they might see it taking in the marketing mix. Guillaume makes an interesting analogy between the mobile web [...]

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Rand Fishkin and Guillaume Bouchard Chat About Google Wave @ SMX East 2009

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Posted by CT Moore at 10:00 am

This is the second installment to our SMX East 2009 interview with Rand Fishkin and Guillaume Bouchard. In this clip, the two search gurus share their thoughts on Google Wave. For a couple of super-search-geeks, they’re reaction might not quite be what you expect. Of course, you’ll have to watch the video to find out [...]

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Rand Fishkin and Guillaume Bouchard Discuss Search in 2010 @ SMX East 2009

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Posted by CT Moore at 11:00 am

On the last day of at SMX East 2009, our CEO, Guillaume Bouchard, and the CEO of SEOmoz, Rand Fishkin, sat down to talk shop for the camera. In this first installment of that conversation, Rand and Guillaume share what they have their eyes on in the upcoming year in search.

iPhone Version

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Acquisio Interview Part II - PPC Trends in 2009

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Posted by CT Moore at 9:30 am

In this second installment of our interview with Acquisio founder, Marc Poirier, we chat about PPC trends in 2009. After all, Acquisio crunches PPC data all day long, so I thought that Marc might have some insight. What he shared with us was Acquisio’s first-hand experience with the PPC market place over the course of [...]

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Acquisio Interview Part I - How It All Started

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Posted by CT Moore at 9:47 am

At SMX East 2009, I also got to catch up with one of our clients, Acquisio. Well, I actually got to catch up with Acquisio’s founder, Marc Poirier. In this first installment of our chat, Marc discusses how the company evolved from being an agency into a provider of PPC software and bid management tools.

iPhone [...]

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SMX East Case Study: Integrating & Measuring Search as Part of the Marketing Mix

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Posted by CT Moore at 11:28 am

One of the sessions I sat in on yesterday featured three case studies of how search marketing had been used to drive foot traffic and in-store referrals. The panel was moderated by Sara Holoubek, and the panelist included Keith Boswell, Michael Kahn, and Jonathan Treiber. Jonathan Treiber The CEO of RevTrax, a company that does [...]

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Interview with Tamar Weinberg at SMX East 2009

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Posted by CT Moore at 11:24 am

At SMX East 2009, we got a chance to sit down and chat with Tamar Weinberg. In addition to blogging at Techipedia, she is also the author of The New Community Rules: Marketing on the Social Web.
Tamar and I discussed how social media, user generated content, and social networking are affecting search engine marketing. She [...]

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Interview with Chris Sherman at SMX East 2009

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Posted by CT Moore at 10:30 am

Another one of the people we got to catch up with at SMX East 2009 was Chris Sherman, Executive Editor of SearhcEngineLand.com. Chris took a few minutes to share his thoughts on developing trends in SEM, the emergence of Bing, and how universal and personalized search are going to be an increarsingly important part of [...]

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Interview with Bing’s Eric Gilmore at SMX East 2009

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Posted by CT Moore at 10:00 am

At SMX East 2009, we got a chance to catch up with the Group Product Manager for the Bing platform and ecosystem, Eric Gilmore. During our chat, Eric discussed what Bing results mean for both end users and the SEO community. Specifically, Eric addressed just how “the decision engine” is supposed to help consumers save [...]

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