Social Media and Conversions - Bryan Eisenberg Interview

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Posted by CT Moore at 9:44 am

This is the second half of our interview with Bryan Eisenberg. We caught up with Bryan a few weeks ago at SES Toronto.
In this clip, Bryan discusses how social media can impact conversion rates. Bryan points out that unlike SEO or PPC, there isn’t any direct impact between social media and conversions. Rather, social media [...]

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Interview with Eric Lacourciere on PPC in 2010

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Posted by CT Moore at 9:43 am

In this interview, we chat with Eric Lacourciere at SES Toronto 2010. Eric is the Director of Sales for Acquisio, a company that provides advanced PPC tracking software.
The most interesting PPC trend that Eric shared with us is more and more PPC advertisers are looking for ways to both better track their social media campaigns [...]

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Interview with Hessie Jones from Due North Communications

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Posted by Alexandra at 1:59 pm

I met Hessie Jones during the Infopresse Conference about Alternative Marketing. I consider Hessie one of the Guru’s of Social Media. I follow her on Twitter and I read her blog : HessieJ . Her presentation on Social Next provides advice for brands looking to standout by focusing on Social Media. Hessie Jones gave some [...]

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The PostRank Algorithm Explained

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Posted by CT Moore at 9:54 am

This is the second half of our interview with Ilya Grigorik, the CTO of PostRank. PostRank is a company that provides social media monitoring and analytics, by measuring the impact of tweets, blogs, social bookmarks, etc.
In this installment, Ilya discusses the how the PostRank algorithm works. He explained how the PostRank Algorithm assigns different value [...]

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Ilya Grigorik on Search and Social Media

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Posted by CT Moore at 9:30 am

Another person we got to interview at SMX Toronto 2010 was Ilya Grigorik, the CTO of PostRank. Ilya sat on the panel of a session called Social Media: Insight and Inspiration where panelists discussed how search and social media are evolving and influencing each other.
After the session, Ilya gave us a few minutes to discuss [...]

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Tamera Kremer on Personalized Search

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Posted by CT Moore at 9:42 am

Another panelist we had a chance to speak with at SMX Toronto 2010, was Tamera Kremer. She was one of the panelist on a session called Search and Social Media: Insight & Inspiration.
We sat down with Tamera to discuss where she sees search and social media intersecting. According to her, the two will come together [...]

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Leona Hobbs on Search & Social Media at SMX Toronto 2010

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Posted by CT Moore at 9:04 am

While at SMX Toronto, we got to catch up with with Leona Hobbs, the Director of Communications at the Social Media Group. Leona was one of the panelists on one of the sessions we live blogged, called Search and Social Media: Insight and Inspiration.
After her session, Leona agreed to sit down with us for a [...]

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Guillaume Bouchard on Social Media & PR @ Pubcon 2009

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Posted by CT Moore at 9:30 am

At Pubcon 2009, our very own CEO, Guillaume Bouchard, was part of a panel called Social Media & Press Relations. As the panel’s descriptions stated:
The relationship between social media and press relations is red hot. Companies and PR agencies all over the country are have problems setting policy on how to tweet, when they tweet, [...]

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Vanessa Fox on Google Caffeine @ Pubcon 2009

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Posted by CT Moore at 10:30 am

Vanessa Fox is probably most well known for launching Google Webmaster Central, but she has since moved on to found Nine By Blue, a company that examines online customer engagement and acquisition. Well, we caught up with Vanessa at Pubcon 2009, and sat down with her to discuss recent Google Caffeine and other recent developments [...]

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Shawn Collins Chats Affiliate Marketing @ Pubcon 2009

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Posted by CT Moore at 11:30 am

We also ran into Shawn Collins at Pubcon 2009. Shawn is the orgranizer of another conference, Affiliate Summit, as well as the publisher of FeedFront Magazine.
Shawn sat down with us to discuss how affiliate marketing has evolved over the last year, as well as how it’s responding to the economy. In a nutshell, Shawn sees [...]

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