NVI blog: SEO, web design and social media

September 11, 2001. My friend Kristen calls me in the morning in a panic. “Go turn on the news! Two planes just crashed in to the Twin Towers!” I was still in bed, trying to pry my eyes open. “What? You’re kidding me.” I didn’t believe her.

I’m both impressed and frightened when I see brick and mortar businesses asking their patrons to check them out on Facebook, but I do believe that whether it be QR codes or Google Goggles, we’re just scratching the surface of the mixing of online and offline worlds and the (most welcome) end of the designation [...]

Over 30 34 million people have now watched Rebecca Black’s “Friday” music video. It has trended more heavily than the earthquake/tsunami in Japan on Twitter, prompting an ex-YouTube crossover into traditional media including an interview on Good Morning America. Having done my share to spread it around (including this blog post, of course), I think [...]

This afternoon, I delivered a session at Podcamp Toronto 2011 called Drinking Kool-Aid, Peeing Snake-Oil. This presentation was the product of bookmarking some of the most interesting stats I’ve come across over the last 6 months.
Essentially, this presentation is slide after slide of stats on how search, social media, and online advertising has evolved and [...]

I stumbled across a fantastic collection of social media debacles in a slideshare presentation connected to an Advertising Age article by Michael Yeomans. I find the simultaneous danger and opportunity in social media interesting and exciting, and seeing a variety of examples of how it can go wrong not only offers direct “what not to [...]

Our PPC expert Laura Garrido has experienced a slew of frustrations using the LinkedIn DirectAds service for her clients. In order to illustrate some of DirectAds’ glitches, we attempted to set up a business profile on LinkedIn for the purpose of creating display ads. Here are some of the strengths and weaknesses we encountered during [...]

While we were at The Art of Marketing conference, conference, we got a chance to catch up with Mitch Joel (@mitchjoel), President of Twist Image and best-selling author of Six Pixels of Separation. Mitch had given a presentation that day about Digital Marketing & Social Media.
During our chat, Mitch covered three themes. First, he talked [...]

This is the second half of our interview with Bryan Eisenberg. We caught up with Bryan a few weeks ago at SES Toronto.
In this clip, Bryan discusses how social media can impact conversion rates. Bryan points out that unlike SEO or PPC, there isn’t any direct impact between social media and conversions. Rather, social media [...]

In this interview, we chat with Eric Lacourciere at SES Toronto 2010. Eric is the Director of Sales for Acquisio, a company that provides advanced PPC tracking software.
The most interesting PPC trend that Eric shared with us is more and more PPC advertisers are looking for ways to both better track their social media campaigns [...]

I met Hessie Jones during the Infopresse Conference about Alternative Marketing. I consider Hessie one of the Guru’s of Social Media. I follow her on Twitter and I read her blog : HessieJ . Her presentation on Social Next provides advice for brands looking to standout by focusing on Social Media. Hessie Jones gave some [...]