This is another SMX Toronto interview. In this clip, we talk to Larry Bailin, the author of the best-selling book “Mommy, Where Do Customers Come From“.
Larry was the main panelist on a session called Universal & Blended Search Opportunities, and he had some really great advice for brands and marketers. But afterward, we caught [...]
Larry Bailin on Blended Search @ SMX Toronto
Universal & Blended Search Opportunities at SMX Toronto
Blended search can seem like an exciting opportunity for many brands, but it’s important that they don’t invest in inappropriate channels – and that’s just what this session was about. During this sessions, Larry Bailin looked at how universal/blended search should fit into your sales model, and Barbara Coll illustrated just how many content opportunities [...]
Read moreInterview with Chris Sherman at SMX East 2009
Another one of the people we got to catch up with at SMX East 2009 was Chris Sherman, Executive Editor of SearhcEngineLand.com. Chris took a few minutes to share his thoughts on developing trends in SEM, the emergence of Bing, and how universal and personalized search are going to be an increarsingly important part of [...]
Read moreInterview with Bing’s Eric Gilmore at SMX East 2009
At SMX East 2009, we got a chance to catch up with the Group Product Manager for the Bing platform and ecosystem, Eric Gilmore. During our chat, Eric discussed what Bing results mean for both end users and the SEO community. Specifically, Eric addressed just how “the decision engine” is supposed to help consumers save [...]
Read moreBlended Search Optimization: Managing the Reputation of Your Brand
You may have noticed that for some searches, Google features a variety of results, such as news, images, and video. These are “blended” or “universal” search results.
They appear because Google takes your search query, runs it through its other search verticals (images, video, news, etc.), and if it finds relevant results, displays them amongst the [...]






























