Why Rebecca Black “Friday” Got So Popular: A Social Media Content Deconstruction

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Posted by Simon Abramovitch at 11:07 pm

Over 30 34 million people have now watched Rebecca Black’s “Friday” music video. It has trended more heavily than the earthquake/tsunami in Japan on Twitter, prompting an ex-YouTube crossover into traditional media including an interview on Good Morning America. Having done my share to spread it around (including this blog post, of course), I think [...]

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Social Media Debacles: 8 Ways to Screw Up Socially

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Posted by Simon Abramovitch at 9:20 am

I stumbled across a fantastic collection of social media debacles in a slideshare presentation connected to an Advertising Age article by Michael Yeomans. I find the simultaneous danger and opportunity in social media interesting and exciting, and seeing a variety of examples of how it can go wrong not only offers direct “what not to [...]

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New Lead Generation Models: Social-Mobile-Viral — ASE 2010 Live Blogging

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Posted by CT Moore at 2:26 pm

This sessions was delivered by Declan Dunn, CEO, DunnDirectMedia. Everything following this italicized paragraphed is a recap of Declan’s own presentation.
Online marketing has become mainstream and hit the flat part of the bell curve. But everyone keeps doing the same old thing. The new lead generation model, though, is social, mobile, and viral.
The New Sales [...]

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Live Blogging SES Toronto 2009: Optimizing for Video Search: Virgin Territory?

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Posted by George Jones at 3:55 pm

Moderator: Mona Elesseily, Director of Marketing Strategy, Page Zero Media
Speakers:
Gregory Markel, Founder/President, Infuse Creative, LLC
Steve Espinosa, VP of Innovation, eLocal Listing, LLC
Amanda Watlington, Owner, Searching for Profit
Overview from SES Agenda: Conference Day 1 page:
According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract [...]

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Link Love for You, Nerd!

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Posted by Sarah Benmaza at 5:00 pm

Here’s a video that Agustin found on the “Interwebs”:

http://www.youtube.com/watch?v=ClUYw0Mkaow

Erik talks about his attempts to find love on the main social platforms to promote his own website, Famous Last Nerds. Those guys are well-known in the funny videos field since their participation on the Robot Chicken stop motion animated show in US.
Link sex doesn’t exist yet [...]

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