With the online pandemonium that is the world of Web 2.0, today’s companies are all on the hunt for one scarce commodity: human attention.
Among the panoply of ads, websites, blogs, microblogs, wikis, forums and funny cat videos, brands can easily go unnoticed if they aren’t optimized for the virtual abyss. Social media can be a [...]
2010 December 01
Social Media Optimization 101
2009 December 21
6 Things Affiliates Need from Your Affiliate Software
Once you’ve decided that you’re ready for an affiliate program, you’ll have to choose whether to run your program in-house or through a third party affiliate network. Each has it’s pros and cons, and the choice that’s right for you will depend on your pre-existing business model: (1) how much affiliate marketing factors into your [...]
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