This past Tuesday I was at the Infopresse Marketing Conference which had four speaker sessions looking at various topics in the analytics, SEO and SEM spaces. This is a recap of the most important points that were covered during the day.
Paul Bernier’s Advanced Google Analytics Takeaways
Paul Bernier’s presentation was focused on providing [...]
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While we were at The Art of Marketing show in Montreal last week, we got a chance to catch up with Avinash Kaushi., the Analytics Evangelist at Google, and author two books: Web Analytics an Hour a Day and Web Analytics 2.0. Avinash gave a great presentation (in my opinion, the best of the day) [...]
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Moderator: Richard Zwicky, Founder & CEO, Enquisite
Speakers: Alan Knecht, Founder & President, K’nechtology Inc. Julie Batten, eMarketing Manager, Klick Communications Janice Hatch, Account Manager, Google Canada
Overview from the SES Day 2 Agenda:
Yes, you can do that! Many digital marketers are unaware of just how easy it [...]
First up is Bryan Eisenberg, co-founder of FutureNow. ROI, Engagement, Attribution & More.
Attribution: Apparently Google Analytics inflates search results. What’s working what’s not? Uses example of a basketball team. do the players that pass the ball get “credit ” for their points? Non converting keywords actually may convert as the attribution maybe it influenced later [...]
Moderator: Jake Baillie
Speakers:
Richard Zwicky, CEO, Enquisite
Craig Hordlow, Chief Strategiest,
Paul Botto, Head of Analytics Sales, Google
Paul Pellman, CEO, Click Forensics, Inc.
