NVI blog: SEO, web design and social media

Moderator: Richard Zwicky, Founder & CEO, Enquisite
Speakers: Alan Knecht, Founder & President, K’nechtology Inc. Julie Batten, eMarketing Manager, Klick Communications Janice Hatch, Account Manager, Google Canada
Overview from the SES Day 2 Agenda:
Yes, you can do that! Many digital marketers are unaware of just how easy it [...]

First up is Bryan Eisenberg, co-founder of FutureNow.  ROI, Engagement, Attribution & More.
Attribution:  Apparently Google Analytics inflates search results. What’s working what’s not?  Uses example of a basketball team.  do the players that pass the ball get “credit ” for their points?  Non converting keywords actually may convert as the attribution maybe it influenced later [...]

Moderator: Jake Baillie
Speakers:
Richard Zwicky, CEO, Enquisite
Craig Hordlow, Chief Strategiest,
Paul Botto, Head of Analytics Sales, Google
Paul Pellman, CEO, Click Forensics, Inc.