Challenge
BountyFishing is an online fishing tournament and community bringing together anglers from around the world. Anglers are able to publish their catch and compete photos from anywhere in North America to win weekly cash rewards. Thanks to a digital imaging detection system, the contest is kept clean and unphotoshopped. BountyFishing needed a strong web-based platform to support its online "fishing community and payment system". A long-term Internet strategy needed to be put into place, including a combination of SEO, SEM, and SMO practices.
Solution
NVI was responsible for creating the website architecture, design, and programming in building an efficient and interactive platform. A main site priority was allowing sharing between anglers. NVI implemented Internet marketing strategies such as SEO, link building, worldwide pay-per-click and banner campaigns, widgets and Web 2.0 features. These strategies also improved viral and Social Media Optimization (SMO) practices.
Results
BountyFishing continues to build a strong identity thanks to its offline and online efforts. It is ranking high in the search engines under numerous keywords including many fish species (trout, catfish, walleye, smallmouth bass, etc...).
