Challenge
How do you take on a giant? When Canpages entered the world of print and online directories, that's exactly what they aspired to do. Already making great headway with their printed book, they wanted to go hard at the web, conscious of an evolving market. Canpages knows that running an online business directory requires adaptation to be effective, and the transition from print to web needs a combination of caution and aggression, in equal measure.
Solution
NVI worked with Canpages towards an extensive technical re-tooling of their site, with successive levels of cosmetic and strategic upgrades. Then followed with (and continues) a heavy marketing push, building brand exposure and traffic, while perfecting the effectiveness of their search function.
Results
Canpages visibility has leapt forward, already eclipsing some of the competition and pushing to go beyond. Despite being relatively new on the scene, they've established themselves as a force in the online directory world, poised and driven to take an industry lead for innovation and effectiveness.
Testimonials
"The Canpages team knows that we've entered the Information Age, and that running an online business directory requires adaptation to be effective" says Canpages CEO, Olivier Vincent. "With our strategic agility and our ability to digest and act upon a massive data set, NVI has been a perfect fit for a singular results-driven vision, and that continues to help us provide the best and most profitable web directory user experience."
