Challenge
Club Med is a French vacation resorts corporation found in many parts of the world. Famous for the all-inclusive resort concept, Club Med sought to solidify their brand's presence online to spurn market share and drive sales - especially for proposing
family vacation packages.
Solution
As always, NVI started at the beginning, with a full site review as massive as Club Med's reputation and potential. NVI covered all aspects of usability, search engine optimization, and structural considerations. NVI also factored in other potential marketing options, such as online public relations campaign in blogs and forums focused on families. NVI provided Club Med with the knowledge that underlies a winning online game plan.
Results
NVI's site review has laid the groundwork, and the strategic implementation is underway. NVI has already extended their expertise into elaborate pay-per-click advertising and online PR campaigns, with additional campaigns pending the complete integration of NVI’s site review.
