Conversion Optimization

We building spaces and places where people want to be. Working with you, we lay out the ideal conversion optimization strategy to suit your business and your goals, and build a plan that will extend into an ongoing strategy designed to maximize performance.

IDENTIFY POTENTIAL HIGH PERFORMING USERS

Conversion strategy begins before users step into your site. With the goal of user performance, the first step is identifying who is most likely to perform. This means a connection with search engine and other marketing channel user personas. The right people will do the right things. By getting to know you, your business and your industry, we find out who these people are, and where to find them.

IDENTIFY PROBLEM AREAS & DEFINE TARGTS

Conversion analysis and optimization involves a great deal of testing and experimentation. Making the best use of that time involves first identifying where performance is most critical, and outlining the right plan for methods and results measurements and expectations.

AUDIT EXISTING CONVERSION PROCESS

To know where you need to go, we need to know where you've been. We learn what has worked for you in your history, and what has the potential to improve most through an audit of both the effectiveness and usability of your current conversion process, and of your analytics setup for performance tracking.

ANALYZE COMPETITORS

It's not enough to just analyze your site. Often, the best way to determine new revenue potential is through a careful analysis of the competition. We examine those in rival spaces to identify key areas currently missing from your strategy.

Once the plan is determined, the process gets underway. Preparation involves aligning the strategy with the tools of the trade, clearly identifying targets and methods and laying the foundations of the testing ground.

OPTIMIZE DATA TRACKING SETUP

Through the conversion process and analytics audit, we determined whether or not you're not tracking key areas, or not able to access key information. We then tune the testing environment to be able to provide the most valuable data so that we can learn from it and execute revenue-boosting changes.

SET UP CONVERSION TESTS

Once we know what we're examining and the data collection is set up correctly, we prepare for the first tests. This means setting up the conversion testing tools for A/B and multivariate testing, so that we can start to identify ways to tweak the site to improve performance and streamline usability. In working towards these ends, we are particularly fond of Google Website Optimizer (GWO).

With the plan fully determined and the stage set, the testing begins. User behaviour emerges and is studied, and, finally, the user experience is optimized.

BEGIN TESTS & ANALYZE RESULTS

Conversion optimization is an ongoing process. Maintaining and refining the conversion process means that your users will perform better. When the switch is flipped and the testing begins, we watch and learn what works, analyzing data for roadblocks and opportunities.

IMPLEMENT PERMANENT ONSITE CHANGES

With the information gleaned from the tests, it's then time to implement and make it official. NVI helps you apply the results of the test into actionable onsite changes.

TEST MORE, IMPROVE MORE

Once you're done testing... test again. Test different areas, and test the old areas under new conditions to keep learning more, to keep improving value and to maximize revenue potential.

Get in touch with NVI and get the most out of your website with conversion optimization!