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Ernest’s new online store September 28, 2009
NVI has opened the Ernest website’s first online store.
NVI’s challenge was to support the leading men’s clothing retailer while creating and running a solid interactive strategy. The deployment strategy involves redesigning the site to highlight new autumn-winter collections of the brand. These collections can now be purchased online. NVI has also built a marketing plan involving several online activities such as acquiring new customers through a pay-per-click campaign, as well as optimizing the list of existing customers through an e-mail campaign. It is with great enthusiasm that NVI has collaborated with Ernest and Gendron communication for the copywriting and design. About Ernest Ernest counts itself among the most reputable retailers for men’s clothing in Canada. Since 1958, Ernest offers everything from designer suits, sporty and casual wear to leathers and a wide variety of clothing accessories. The service at Ernest is of the highest quality, which is why becoming a customer at Ernest is so much more than a mere shopping experience: it’s participating in a tradition of excellence. Ernest is one of this year’s main sponsors for the television reality show, Occupation Double. Strategy : Domenico Micheletti Client : Ernest Account Manager internal : Martin Larose Design et copywritting : Gendron Communication Lead Integrator : Sofia Shendi Programmers : Nicolas Clapies, Eloi Bertin Lead Programmer : Steeve Samson |
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