Google Analytics |
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Google Analytics is an extremely powerful web analytics tool, made available and free by Google. Other tools for tracking traffic and analyzing data are available, but tend to go unnecessarily beyond the needs of most web projects, and tend to give less as far as easily visualized and comprehensible data, not to mention costing thousands in licensing fees. BASIC PACKAGEThis is basically an initial setup to accommodate most small and medium
businesses, specifically for sites without e-commerce. The package
involves:
E-COMMERCE PACKAGEIf you’re going to sell online, you need to be able to track the
relevant data, and find out where your sales are coming from. This is
an essential minimum for e-commerce web sites, including everything in
the basic package, plus:
ADVANCED ANALYTICS PACKAGE
With additional content analysis and advanced filtering, you can learn
a lot more about how your site is working and optimize your revenue. An
advanced setup, usually requiring a fair amount of custom work,
replaces the need for other enterprise class solutions. The package
involves:
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