Challenge
HEC Montreal is the first management school in Canada, with 12 000 students per year. Bachelors and masters programs, certificates in business administration, correspondence training and leadership are offered. HEC Montreal wanted to increase their online registrations in their different programs, and to spread the radiance of the school across Canada and foreign markets (USA, France, Maghreb, Asia).
Solution
NVI conducted a site audit in order to increase search engine rankings. NVI then evaluated the new HEC Montreal site to ensure it met SEO standards. Finally, NVI provided recommendations for improving how HEC measured web traffic and site performance (conversion).
Results
HEC Montreal undertook many of NVI recommendations, resulting in better search rankings and more overall pages being indexed by search engines.
