Keyword Research

Keywords are the backbone of search engine optimization strategy, the means by which searchers find your site online. As the bridge between on site SEO and off site SEO, keyword research & analysis services support the entire search engine marketing campaign. NVI can help you find out which keywords are right for you to target, addressed to your target clientele and bringing significant revenue.

• Initial client consultation and keyword market analysis
• Extensive keyword list building
• Appropriate keyword selection based on marketing tactic (pay per click, organic optimization, etc.)

We listen to your goals and refine them to fit the search landscape. We also identify and assess the target market, and consumer / user profiles within that market, mindful of your keyword goals as you see them.

Using a variety of the finest keyword tools on the market including the Google AdWords Keyword Tool, Keyword Discovery, Wordtracker and more, we build a powerful keyword list, as massive as it needs to be. We track pay-per-click competition on keywords short-tail and long against regional search volumes, delivering a prioritized target list. Identifying your best terms, we perform various tests and analyses based on competition and other factors, for various combinations and derivations in keywords (keyword phrases).

We pick the keyword targets right for you, based on what’s attainable for your budget. A big part of keyword research (and of SEO, generally) is knowing how to pick your battles. We size up your existing rankings relative to the rest of the SERP results and find the optimal targets for your current situation, letting those decisions guide the SEO efforts that follow, on and off site.