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Make Web Not War, organized by Microsoft, is preparing for its third edition, which will take place in Vancouver on May 7, 2011. The event aims to bridge the gap between different platforms, communities, and developers of all trades and backgrounds.NVI, the strategy agency was put in charge of developing the site using "Web is art" as its theme. Inspired by street art (graffiti, stencil) the NVI team chose this theme in order to create a strong visual identity based on both innovation and provocation.