Challenge
With Quebec's 400th anniversary coming up, Robert Lepage put together one of the greatest exhibitions in commemorative history. He screened a video on the history of Quebec that was the size of 25 IMAX screens; the video was projected on the side of a mill. A web version of the image on the mill, or "Moulin à Images," was created to help promote the screening. It featured his screening across six synchronized laptops. What Quebec tourism needed was an online team to promote this web version, and in turn, the massive cinematic project itself.
Solution
NVI offered multiple strategies within an extensive online PR campaign. The campaign target interested parties that included bloggers and social site users. Targeted content was created and for each relevant audiences, and the campaign was then deployed.
Results
The campaign drew the attention of thousands to Lepage's project, with significant traffic reaching the video's web version page. The results not only capped off a successful marketing endeavour, but reflected the successful celebration of Quebec's rich history.
