Challenge
Ecommerce is tough and the clothing industry is no exception. Both the Orage and Lole women stores had a mind for more traffic, and looked to NVI to rethink their site functionality and online marketing strategies.
Solution
The sites themselves were reviewed extensively, and reshaped according to search engine optimization and usability criteria. This involved reviewing keyword targets, tweaking on-site content, optimizing site structure, and maximizing the conversion funnel potential. All-in-all, it focused on bringing in as many shoppers as possible, and then turning them into paying users.
Results
Fully revised, the sites are ready to battle out competitors on search engine results pages. Both sets of properties have been optimized from both a technical and a user standpoint. With high quality outwear, every day style, and a fantastic range of products, both the Lole and Orage online stores are now poised for ecommerce success.
