Organic Search

Search marketing is a multilayered, multistep process that requires a knowledge-driven plan of action. The strategy is defined by the context: your industry, your business, your site, and your goals.

SEARCH MARKETING ORIENTATION

This step sets the stage for the organic search efforts to follow. We get to know your goals and where your site stands relative to others in your industry. This high level look establishes realistic targets, gives us perspective on your history with search marketing, and provides valuable information to guide the rest of the process.

For a site to rank, it needs to be optimized. Optimization is about making sure search engines can navigate and read your site without impediment, but also, of course, is about keywords. The most valuable and high volume key phrases are determined, then the site is geared to target them effectively.

SITE AUDIT

NVI can deliver a detailed review of the search engine friendliness of your site, identifying problems that may be causing indexation and ranking problems. This audit provides the detailed roadmap for the actions to follow, with clear and prioritized recommendations which, upon implementation, ensure that your site structure and content in no way interfere with your ranking efforts.

KEYWORD RESEARCH

Through the use of multiple keyword research tools, NVI can determine the highest value, highest volume keywords in your industry. Producing this document that lists all potential targets and their relative worth is a crucial step towards finding out where all subsequent search marketing efforts should be focused.

COMPETITIVE AND RANKING ANALYSIS

NVI won't waste whatever search engine traffic you've managed to earn on your own. With the keyword research and analytics data in hand, we analyze your existing performance in order to build on it.

90% of search engine traffic is driven from the first page of results, with the top spots on the first page grabbing the most clicks. We take your existing rankings and identify the "low-hanging fruit", targets which will bring the most value for the effort once you move into the moneymaker ranking spots.

When the technical issues have been addressed, the aggressive pursuit of keyword targets begins, involving onsite and offsite efforts. Execution is ongoing as authority builds along with more and more rankings and traffic.

SEO TREE

NVI knows how to create the clearest possible page-by-page content picture for search engine robots, with clear signs so that they know which pages to rank for which keywords. The SEO tree document assigns keyword targets to each page, which are then reflected in title tags, meta descriptions, on page content, and interlinking to ultimately improve rankings for those pages, for those keywords.

CONTENT CREATION

Great content reflects the keyword targets for any given page, communicating to search engines exactly what the page has to offer. The artistry is in accomplishing content construction while still offering persuasive, user-oriented text that informs, guides, and ultimately sells.

INTERLINKING

Links are the means by which one page communicates the value and content of another, the transportation system for people and search engine crawlers. By interlinking pages strategically, keyword targets are emphasized, and the priority of one page relative to the rest of the site can be expressed, ensuring that the most important pages get the most attention.

LINK ACQUISITION

Links are the fuel for the ranking machine, the primary currency by which search engines ascertain popularity and value. After all the analysis and strategy, links make the ultimate difference in getting you ranking well. NVI helps you attract links from the most relevant, reputable sources, making you part of great neighbourhoods and creating the biggest effect on rankings and organic traffic.

REPORTING

NVI provides regular reports to communicate the effect SEO has had on your bottom line. We track your most important metrics to demonstrate the value our search efforts bring, presented with clear, understandable, and impressive result.

Get in touch with NVI and start boosting revenue with organic search!