Mobile Marketing

Why should companies invest in mobile marketing?

Searches on mobile devices have quadrupled over this past year as regards banking transactions, travel, shopping, news, video content, sports and blogs, as well as a growing number of users opting for their mobile device to conduct searches.

Doesn't that give you a great reason for mobile SEO? And did you know that only 21% of the top Google advertisers have a site with a mobile platform? And one shouldn't forget applications! Over 300,000 mobile apps have been created within three years. And this number will always increase.

Three methods of mobile site design for smartphones

There are three ways to setup a mobile site for smartphones.

• Building websites with responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.
• Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.
• Sites that have a separate mobile and desktop sites.

Somewhat confused?

At nvi, we have all the resources needed to guide you in choosing the right approach for your website. Team up with our experts, they will help you adapt to the big change.

Head the mobile way

Around the world, millions are shopping, networking, and searching for information on the go, with advanced mobile devices. We tap you into this must-hit space, an important step in preparation of your business' long-term future.

Mobile SEO

Devices may change, but basic linguistics do not. People search with mobile, and so follows search marketing, using optimization techniques connected to, but distinct from those applied to their desktop and laptop cousins. Mobile keyword themes are identified, and content is modified to be mobile-friendly.

Mobile means local, as the offline and online worlds continue on this blending trend. Mobile SEO means adapting to the means by which people access local information, ensuring presence and exposure on the methods favoured by users of mobile devices.

Mobile ads

We select the optimal networks serving mobile ads in order to establish profitable marketing channels for your business. With key term and platform research, our campaigns increase your exposure, tracked tidily so impact effectiveness is always clear.

An adaptation strategy

The future is in mobile, and already the lucrative platform warrants specific attention. Success means adapting to the information-seeking behaviour of your visitors, meaning a cutting edge mobile strategy.

Mobile website: responsive design

There has been an evolution in the best practices for mobile website design. Now, rather than separate mobile URLs, the world has simplified, and the new standard is a single URL that responds to the device used to access it, showing appropriately formatted content.

A tool you cannot ignore

Over 300,000 mobile applications have been developed in three years; apps have been downloaded 10.9 billion times. Apps are a great way to not only extend your marketing effort, but to provide tools that build loyalty.

Mobile applications

When it comes to mobile applications, we’re with you all the way. We identify opportunities to leverage existing mobile technologies to incorporate applications that enhance your business and relationships with your clientele. From concept to execution, we deliver professional interactive tools.