Paid Search

Some pay-per-click markets are extremely competitive, and require careful planning to remain profitable when costs per click are high.

PAY PER CLICK MARKETING ORIENTATION

We learn more about your goals and CPAs, and build a paid search campaign plan to suit them. After studying your existing data and competitor behaviour, we define the objectives and begin the campaign.

NVI has been trusted with fortunes of ad spend and has delivered consistently strong results. We are able to provide the highest standards in PPC management because of our rigorous preparation and research.

Pay-per-click is quick to set up, but is still a multi-step process requiring care for success. Optimization of a PPC campaign means optimization at every step.

KEYWORD RESEARCH

Using numerous keyword research tools, NVI can build a large and varied list of bid-worthy keywords. The goal is to test as much as possible to ensure that the best combinations of keywords and their bid costs are selected. The research determines the details of the campaign setup, with a refining process once live data starts to flow in from an active campaign.

PPC CAMPAIGN AUDITS OR CAMPAIGN SETUP

If you're new to pay-per-click, we build you a fresh new campaign using keyword research insights. Setting up the campaign also means setting up the tracking and access, installing tracking code, creating user account, and bridging with analytics.

If you have an existing campaign, we use your data along with our own research to find issues and opportunities, and audit your setup to ensure there are no problems.

BID MANAGEMENT

Choosing what to pay for a click by a given keyword is the fundamental paid search decision, requiring a large set of researched starting decisions, followed by a tweaking and management throughout the campaign. With our experience across a variety of PPC landscapes, we are always confident we can start a campaign strong.

LANDING PAGE SELECTION

The landing page is a key element in any pay-per-click campaign. An excellent, attractively-written ad, matched to a perfect keyword for a great cost can offer no results if the destination page isn't strong or doesn't follow perfectly from the user's previous steps.

We help choose and build landing pages to maximize profit, and use A/B and multivariate testing through Google Website Optimizer (GWO) to further conversion optimization.

AD COPY

After many years and hundreds of ads, NVI writers know what attracts clicks and sets them up to convert, coordinating messages with the corresponding landing page.

LAUNCH

Once the campaign is fully prepared, we launch. PPC requires regular monitoring, but the early stages are particularly important. The period right after the launch identifies high performers, weeds out the main duds, and gives an indication of the performance to come.

ANALYSIS & MAINTENANCE

Finely grained data tracking and bid management are key to successful pay-per-click campaigns. We closely monitor results and test modifications so that campaigns perform as well as possible.

REPORTING

Gain insights into how the PPC campaign is performing through our regular reports, demonstrating value and progress in the clearest possible terms.

Get in touch with NVI and bring targeted visitors using paid search!