6.7
g


The average amount of caffeine
consumed daily at NVI

OUR COMPANY »

Paid Search

Overview

Google AdWords Qualified

Sometimes you want traffic now. With service like Google’s Adwords and Yahoo’s Overture, you can get eyes on your site the first day - at exactly the budget you specify.

These services offer excellent flexible solutions to build the perfect custom campaign. We happen to speak paid search fluently, and can help your campaign work as it should. The tools are easy enough that just about anyone can create a campaign, but making that campaign sing and a ensuring viable ROI is a science of optimization.

  • Creation of an optimal pay per click campaign
  • Helping to support a stronger brand presence through exposure in multiple channels
  • PPC campaign information recycled into other keyword-related marketing strategies
 

Pay-Per-Click Management

NVI can not only spec out a broad and deep initial campaign, but can keep ahead of the day-to-day maintenance that makes sure you get the most of the best-converting clicks for your dollar. Leave the subtleties of ad position, ad relevance and quality (Quality Score), volume, conversion rate, and other parameters in expert hands, trusting us to provide the most attractive, clickable ad copy for your pay-per-click campaign. Campaigns are kept optimal through professional multivariate A/B testing.

Paid search marketing isn’t for everyone, but it is definitely for some. NVI can assess whether or not it’s a strong option as part of your interactive strategy.

Delivering a Stronger Brand

Research indicates that placement in both organic and paid search listing greatly improves your chances of getting clicks. The simultaneous exposure gives your brand presence, and an air of authority, resulting in more clicks than if apart. In a sense, the click total whole is greater than the sum of its parts. Supported by our strength in organic SEO, PPC can add just the right spice to your SERP success.

Keyword Research & Advertising

Paid search is not only a great way to build traffic and exposure quickly, but serves as a tool for keyword research. Planning an organic search engine optimization strategy involves knowing which keywords to target. A properly guided pay-per-click campaign allows the best converting keywords to rise to the surface, combined with geo-location and other demographic details, informing all other keyword considerations.
« All Marketing Services