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Raymond Chabot Grant Thornton joins NVI for the creation of its new website: Parlons de dettes.com
Wanting to create a website dealing with personal bankruptcy, Raymond Chabot Grant Thornton employs NVI’s expertise to design an interactive platform with a focus on human emotions. The site consists of a series of testimonials from people who’ve been bankrupt, as well as the advice from professional advisors.

“This site allows for an emphasis on emotions, something often swept aside during bankruptcy. The site’s objective is to educate a community of people who’ve experienced a bankruptcy situation, but who dare not speak of it out loud.” - Daniel Lepine, Senior of Marketing and Business Development at Raymond Chabot Grant Thornton.  

NVI has been in charge of the planning and strategy of this new site. NVI has incorporated its best services to exceed its client’s needs and to make the project more effective. In addition to the design, NVI has taken charge of the site’s usability and the search for relevant site content. A natural and organic SEO campaign was also launched.         

About Raymond Chabot Grant Thornton
For over 60 years, Raymond Chabot Grant Thornton is the largest network of financial turnaround advisors and bankruptcy trustees. The company operates in the fields of individual insolvency and companies.

Strategy : Domenico Micheletti
Client : Raymond Chabot Grant Thornton
Account Manager : Alexandre Bussière
Design and editorial : Julie Babin et Alexandra Bonan
Integrator : Jérôme Vercey
Quality assurance : Rajaa El Houma