Social Search

Social media is largely about understanding and building communities, then interacting with in a mutually beneficial way. Individual social campaigns boost visibility and value, while maintained social presence not only creates strong long term relationships, but contributes to search engine rankings. Effective social strategic planning considers both campaign-oriented and ongoing activities.

DEVELOP THE CONCEPT

Social media news content has to be great, worthy of being passed on from one person to another. The platform and its content must have a concept not only compelling in its own right, but maintaining compatibility with the rest of your business.

IDENTIFY TARGET SOCIAL COMMUNITIES

NVI is plugged into the biggest social networks in the world, with a massive amount of friends and contacts to help give your content the kickstart visibility it needs to explode virally. We take the social search content concept and determine who will like it most, who will react in such a way as to provide the greatest returns.

Social news optimization campaigns require building both new areas on your site and relationships with the people who will visit them.

CREATE THE PLATFORM

To have the greatest chance of wowing an audience into sharing and linking to content, a great article needs a great platform. NVI can help build a professional, cool space to make sure results are maximized.

DEVELOP RELATIONSHIPS IN SOCIAL COMMUNITIES

NVI knows how to get along. We find the people who want to see the content you'll have, and get to know them well. When we share content with them, we're sharing with friends.

Amidst the research, planning, and innovation, NVI's team executes successful social news campaigns every day, building new content and getting it seen across the Web.

BUILD HIGH VALUE CONTENT

NVI has produced hundreds of pieces of high quality content with the primary purpose of attracting links and improving search engine rankings. Content for social media sites in particular needs to be the best of the best if it is to have a chance of spreading virally. NVI's dedicated writing staff knows what works and has achieved this viral goal time and time again, surging client traffic, bringing links, and building long term search engine equity.

PROMOTE CONTENT

Once the content is published, we call in favours, call up friends, message, mail, and move your article everywhere we can. The strength of the piece then self-promotes, taking itself the rest of the way.

Successful promotion means a coordinated campaign leveraging all relevant areas, including Facebook Likes, Twitter tweets and retweets, and Google +1, plus Diggs, Thumbs Ups, and Upvotes on Digg, StumbleUpon, and Reddit, respectively. Promotion extends further with video, as YouTube Likes and Favorites boost campaign efforts and results.

STRENGTHEN THE SITE

Once these articles explode in popularity, they receive incoming links that boost their search engine strength. Linking form them to your primary pages transfers that new power, and helps you build search engine traffic where it counts most.

ADVERTISE

The popularity of social media sites has evolved and expanded the online advertising space. Whereas paid search advertising is effective because content is matched with a stated, queried interest, the strength social media advertising is in the connection between content and people's declared preferences. Social ads target demographics in spaces teeming with demographic information, maximizing the odds of people seeing the ads best suited to their interests.

NVI has extensive familiarity with all areas of social advertising, including the huge and demographically detailed viewer base or Facebook Ads, the curious and explorative masses on StumbleUpon, the millions seeking rich entertainment on YouTube, and more.

Get in touch with NVI and become part of the social web!