Web analytics

NVI audits your existing data tracking and ensures that you are equipped with a perfect Google Analytics implementation.

AUDIT

We study your tracking so far, learning from the data gathered already and ensuring that there are no holes in the tracking process, and that all possible information is included.

INSTALLATION & FILTERS

In addition to making sure that Google Analytics is completely and correctly installed, we set up data filters that reflect and bear on site objectives. We take the flow of numbers and reshape it into the kind of information that matters.

Once the information is being tracked properly, study is the next step.

ANALYSIS

We regularly monitor results to answer numerous questions in order to move the business forward. Which keywords are most effective, so we know where to focus our search engine optimization efforts? Which demographic is performing poorly, and to where should we adjust our focus? Why are users leaving the site from a particular page? What changes can we see between this year and last?

It's not enough to just watch. The purpose of data analysis is to learn from it and adapt, through onsite changes and offsite marketing evolution.

SITE ADJUSTMENT

With a focus on conversion optimization, we recommend and help implement site changes that better suit users, and track the progress.

MARKETING ADJUSTMENT

Analytics data is essential to maximize return on search engine optimization and paid search campaigns. Knowing which keywords are perform and what kind of users they bring informs shifts and tweaks in search strategy, as knowing where to focus efforts is the key to SEO success.

Contact NVI to learn more about NVI's expertise with analytics can boost your profitability!