Web Analytics

Part of what differentiates the web from traditional marketing is the greater presence of measurable data and results. Our web analytics specialists ensure that data is analyzed and tested at the highest level. This is a step that’s all too easy to let slip away, but can make the difference for your internet business.

• Analysis and preparation
• Multivariate testing, implementation, and landing page development
• Extensive, clear reports

You have to have the right tools for the job. NVI knows which web analytics options fit your site best. We help you figure out what you’re looking for, and implement what’s necessary to get it done.

With many years of e-commerce experience, we have a strong sense for creating effective conversion funnels. That being said, optimization involves research, and we’re equipped to continually improve landing page performance and ROI with A/B and multivariate testing through Google Website Optimizer (GWO) and other solutions. Testing leads to modified implementation, then more testing, then more implementation… until the path is ideal and conversions are optimal.

Every quarter, we provide a clear analysis of the most important metrics involved, including conversion rate, time on site, overall ROI, and more. We supplement those details with appropriate recommendations, keeping everyone on track to improving the bottom line, getting the most out of each user, the most out of your marketing strategy.