Challenge
Everyone knows that the Yellow Pages name has connected people to businesses for generations. As much as Yellow Pages Group is a giant, so are the online people and business search markets. YPG sought a partner to understand their online vision and offer comprehensive strategic support.
Solution
NVI performed extensive, careful reviews of every marketing and site aspect for YPG properties, including Canada411, YellowPages.ca, and PagesJaunes. The sites have been examined, and a strategic and technical renewal is underway as the first legs of this march towards increased online presence and dominance in YPG's targeted fields.
Results
The roadmap has been drawn, with steps already taken towards the initial tune up of YPG properties. The marketing push to follow will represent a synthesis of a variety of innovative and ambitious marketing tactics, revitalizing and broadening YPG's reach. YPG has always helped us find where we needed to go. Now, NVI will help the Yellow Pages get where they want to go.
