Challenge
Yellow Pages Group (YPG) has become the leader in local online search in Canada. YPG formed an SEO partnership with NVI in order to increase traffic to their website.
Solution
NVI took on 4 projects for this mandate. Following a site review and recommendations, NVI revised all the site sections to obtain the best rankings on search engines. Through linkbuilding, NVI targeted a small number of keywords that would generate large numbers of traffic. NVI also created SEO guided content for the site and undertook methods of quality control to evaluate new products from a SEO perspective.
Results
YPG's SEO objectives have been successfully met since the beginning of this partnership that started nearly a year ago. NVI continues to excel in this domain.
