T-Commerce: The Net/Teen/Consumer Equation

A while back, Visa and American Express placed bets on the teen generation: Each company launched its own new-look card. Both cards targeted an audience that would stun most people — teenagers from 12 to 18.

Since the launch of both products, an estimated 300,000 teens in the U.S. have signed up for the debit cards. Both cards can be controlled by parents, who have supervision over every detail, including which establishments the card may be used in.

This concept has lots of positive and negative angles. But, for now, let’s concentrate on one sure thing: These teen products are probably here to stay.

Why? Well, they’re bound to become invaluable marketing tools. They simultaneously enthrall their target market (donating a sense of consumer independence a teenager is unlikely to renounce) and give marketers a ready set of enviable opportunities. Let’s summarize the situation: Teens, the fastest growing of market segments — which also happens to be the largest online audience segment, the quickest-learning online segment, and the segment likely to become the biggest spending group in consumerism — are now able to purchase stuff online.

Nevertheless, few marketers seem to have recognized the opportunity this new development presents. Visit some of the largest teen sites, and read the small print. It advises that only persons 18 years of age and over are allowed to make purchases. And if this condition isn’t stipulated, at least 1 site in 10 presumes itself to be addressing grownups in the e-commerce zone. This approach is negligent of the fact that, by now, at least 300,000 potential teen visitors have their own debit cards.

Once, the Internet market was aimed at adults and visited and patronized by them. But all that changed last November. The change has given birth to an active e-commerce consumer group that brings with it new characteristics and demands — criteria that are quite different from those of the adult online consumer.

Teens, for instance, don’t necessarily fancy the same type of warranties or purchase guarantees that grownups demand. This is an audience substantially more computer and Internet literate than other online consumer groups. This audience is also constantly looking for a different selection of products. But it is also highly brand loyal, yet it adapts readily to new brands that manage to hit the right note and appeal to the consumers’ profile appropriately.

In short, this is a user group that, by this analysis, may yet offer the most attractive prospects for ongoing online patronage. The teen consumer group is fundamental to the future well-being of Internet commerce.

Several decades ago, an Australian bank established a school-banking system, giving all kids direct access to their own bank accounts. The bank was, and still is, appealing to the youngest of audiences by introducing children to banking in their infants-school years. The rationale is, of course, that school banking introduces these young minds to the habit of banking, to the concepts of saving and investing. Even though the school-banking system costs a fortune to operate, it still runs today. Why? Because the strategy behind the rationale remains cogent: School-banking introduces customers to their bank early in life and, every year, adds new future-adult customers to this infant foundation.

All research demonstrates that loyalty is created in the consumer’s younger years. Brands that appeal to teens will be remembered by those teens as they enter their adult consumer lives. And those brands will enjoy a loyalty from that early-won group that is unlike the loyalty they will ever receive from any other consumer group.

Whether I liked the launch of debit cards for teens or not, undoubtedly the innovation represents the real genesis of a new online audience — the teens. Here’s an audience that has always — always — had access to the Internet. For this group, the Internet has nothing to do with computer fear; for this group, computer fear does not exist. The Net has always been there, as has the instrument for accessing it.

Net + teen card + consumer instincts = yet another term: “T-Commerce.”

If you want to know more about teenager and all-ages branding, marketing and online growth, click here for great content.

Why produce a promotional video?

A promotional video is a sales tool, which is designed to educate consumers or introduce them to a product, service or an organisation. A promotional video is traditionally distributed to potential customers free of charge in order to generate public interest. The role of a promotional video is to communicate key brand messages to current and prospective customers and to encourage them to engage with an organisation.

When a company introduces a new brand, product or service, it is important to ensure that consumers understand how it will benefit them. A promotional video is an effective and entertaining way of clearly demonstrating the advantages and USP’s of their offering.

A promotional video production company specializes in the planning, execution and delivery of promotional video content. There are many ways in which a promotional video can be produced and distributed. A promotional video production company will be able to guide you through the process from start to finish. Here are our top tips on how to produce a successful promotional video.

As with any marketing campaign, the process begins with planning. A promotional video production company will work with you to understand your audience and your key objectives. A professional supplier will be able to offer useful ideas and suggestions on how to use video to best effect.

Perhaps the most important factor that will affect the success of your promotional video is the overall quality of the completed video. A promotional video should showcase your product, service or organisation in it’s best light. If a promotional video looks unprofessional, it is often assumed that the organisation operates in a similar fashion. A professional video production company should be able to provide high quality equipment along with an experienced crew in order to guarantee a high end product.

Once the promotional video has been produced, there are many ways in which it can be distributed. A promotional video production company will be able to provide the completed video in any format. Popular formats include DVD, which allows companies to distribute a promotional video, which customers can play in a DVD player or computer. Many companies also choose to host their promotional video on their website and on social networking sites. This allows businesses to send links to those who may be interested in their product or services. A promotional video is often presented at conferences and exhibitions to maximize exposure and to increase brand awareness.

Rehabbing a House: Improving a Property’s Marketability

If you have an old property at a price below its market value, decide to move out and have to sell your home, a good option is to rehab the house. You’ll do some structural repairs and cosmetic works. But there’s the possibility that once the renovations are complete, and you try to sell the property that you have painstakingly restored to a livable condition, nobody seems to be interested in buying the property.

To prevent such a scenario from occurring, you have to make sure that you’ve done your homework before starting a rehab project. Therefore, the first thing you should consider before rehabbing a house is the location of the property you want to fix and flip.

In the real estate business, the location of an investment property is very important. It can affect the profitability and the marketability of the property. So make sure to consider your home’s location. In addition, analyze the proximity to schools, hospitals, grocery stores, and other commercial establishments.  These facts can boost the selling point and the market value of a rehab project.

When rehabbing a house, always remember that first impressions are very important. Maybe the reason why nobody wants to buy your rehab project is because it lacks curb appeal. Thus, to improve your chances of finding buyers for your rehabbed property, you have to make sure that it can attract and keep the attention of people at first glance.

Contrary to popular belief, you don’t have to spend millions of dollars just to improve a property’s curb appeal. With a dose of creativity and ingenuity, you can come up with many ways to enhance a rehab project’s look without digging deeper into your pockets.

First stop: the landscaping. Make sure that the garden is always well-maintained. Watch out for creeping weeds on the sidewalks and the walkways because the presence of thesenasty buggers can definitely put off a potential buyer. To make the house look homey and comfy, plant assorted flowers and other ornamental plants in the front yard.

Replace the worn-out front door and add a nice knocker or a beautiful wreath to it. If the door is still usable, you can paint it with glossy color instead of buying a new one. This way, you can save more money, which you can use to beautify other fixtures.

After all those tips, you are prepared to rehab your house and acquire more money for your moving process. And, if you are Moving in South Carolina, check Busy Beez Movers for some help on your move plan.

Search Engine Optimization- Montreal

Having link building on your site is a great way to have strong rankings, but so does on-site optimization. On-site search engine optimization is helping you to define your keywords research and targets, so you can rank higher. Then it makes sure, that search engines know exactly what’s on every page of your site.

  • Optimization on every aspect on your site;
  • Making sure to have the proper site architecture, so it is not missed by the search engine robots
  • Depending on the circumstances, content adjustment, and maintenance


NVI is focusing all your efforts in optimizing all URLs, meta-tags, alt-attributes, and some other page elements so you can have an optimal page for the search engine bots.


Building an ideal architecture that is bringing the most out of every page, and it is clear and well-reflected to the search engine robots.


We make sure that your onsite strategy is remaining optimal as your marketing strategies develop. We will tweak all targets with the improved rankings and refine the content when is necessary.

NVI celebrates 7 successful years with a new office launch party

Last night, Thursday September 20, nvi welcomed clients and key contributors into their brand new office space located at 4200 St Laurent, with a special guest speaker from Google.

Montreal – September 21, 2012 – nvi, Canada’s leading digital performance agency invited clients and key contributors to come celebrate 7 years of success during their new office launch party. Held on the 7th floor of 4200 St Laurent, it was the perfect occasion to discover the creative space where the nvi team has been working away for the last few weeks. During the Happy Hour event, guests had the chance to attend a joint conference presented by nvi’s CEO, Guillaume Bouchard, and the Managing Director of Google Québec, Nicolas Darveau-Garneau. The conference covered current challenges in digital performance with insights into what’s ahead for the digital industry.

nvi’s offices have been a reflection of where nvi is as a company. As clients, staff and services portfolios have grown, so have the physical surroundings. In 2004, Guillaume Bouchard and Simon Rouillier started the company as part of a final year project for school. nvi’s first “office” was a crammed apartment on Marie-Anne street. Next came a slightly bigger semi-basement apartment on Pie IX Boulevard. Just before the most recent move, nvi was located in a loft on 55 Mont-Royal West. Today, nvi has made a staggering step up to 10,000 square feet of state of the art open space. Now residing on the Main, the new office is designed to promote the collaborative, collective energy of the team. Without compromising the bold and passionate spirit that nvi was founded on, nvihas evolved with every move, taking on bigger, more complex challenges and serving a growing portfolio of tier-1 clients.

“The leaders of the company chose to invest in new premises in order to bolster our talents’ creativity; to allow them to work in a modern and inspiring physical space that makes them excited to go above and beyond for our customers,” says Guillaume Bouchard, co-founder and CEO of nvi. In addition, nvi was recently ranked third among Quebec’s fast growing companies (38th in Canada) by L’Actualité and Profit 200.

4200 St-Laurent new offices

4200 St Laurent, suite 701 Conference rooms are all named after nvi addresses through time nvi’s mission is centered on the ingenuity of its web marketing strategies and the collective energy of its employees to offer the best return on investment to its clients. nvihelps clients define goals and measure their actions. By doing so, nvi aims to find the optimal solutions for exceeding its clients’ performance expectations in a relationship that is founded on each other’s success. nvi builds a culture of performance based on a desire to excel and execute strategies in an intelligent way.

About nvi

nvi is a full service digital marketing agency with offices in Montreal and Toronto. nvileverages internal tools, broad experience and a diversified staff of experts to serve their customers. All services are rendered in a perfectly bilingual environment. Known for its resourcefulness, nvi has the ability to execute strategic plans that are performance-centric. nvi relies on the ingenuity of its digital marketing strategies and the collective energy of its employees to offer the best return on investment to its customers.

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For more information and/or interview requests, contact:

Benoit Chiasson
 Vice President of Marketing
514-524-7149 # 241


NVI supports the efforts of Sun Youth (Jeunesse au Soleil) in helping the community

nvi, the digital performance agency has recently donated ten refurbished laptops to Sun Youth, a Montreal non-profit organization.

nvi has been working with the latest technologies to achieve performance objectives for digital customers since its founding. However, access to technology and equipment is not available for everyone. Therefore, nvi has reached out to Sun Youth to offer them ten fully refurbished laptops. Donated just before back to school, these computers are, among others things, available to children enrolled in the homework program (see photo). “We are very happy and grateful to be able to have a positive impact on our community and contribute in our own way, to support motivation in academic achievement while being environmentally and socially responsible,” says Guillaume Bouchard, President at nvi.

Children are enjoying the laptops

“Your donation will allow us to have better technological resources, which ultimately, allow us to provide better services to people we help. Your gift could not come at a better time,” says Johanne Saltarelli assistant to the executive director and director of the Sun Youth camp.

About SunYouth (Jeunesse au Soleil)
A local non-profit social organization in Montreal, Sun Youth helps the community by providing aid to individuals in need. The organization mission is to serve low income families, people with special needs as well as citizens of all ages, ethnic origins and religious beliefs, without discrimination.

About nvi
nvi is a full service digital marketing agency with offices in Montreal and Toronto. nvi leverages internal tools, broad experience and a diversified staff of experts to serve their customers.  All services are rendered in a perfectly bilingual environment. Known for its resourcefulness, nvi has the ability to execute strategic plans that are performance-centric. nvi relies on the ingenuity of its digital marketing strategies and the collective energy of its employees to offer the best return on investment to its customers.

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For more info, contact
Benoit Chiasson
VP marketing and sales
4200 St-Laurent blvd, suite 701
Montreal, Qc. H2W 2R2
514-524-7149 # 241


NVI ranks 38th among Canada’s Fastest-Growing Companies, by PROFIT: Your Guide to Business Success

Montreal — June 4, 2012 —NVI, the leading SEO and digital marketing agency in Canada has once again ranked as one of Canada’s Fastest-Growing Companies with another top 50 performance. The complete rankings of the PROFIT: Your Guide to Business Success are available online at www.profit200.ca.

“We are very excited to be nominated for a second consecutive year and to be first among digital agencies,” says Guillaume Bouchard, CEO of NVI. “We attribute our growth and success to our values of performance, ingenuity and collective energy and to a team that’s bright and talented.” Indeed, in just over 5 years, NVI has evolved from a start-up web design company to one of the major digital marketing agencies in Canada.

NVI’s mission is centered on the ingenuity of its web marketing strategies and the collective energy of its employees to offer the best return on investment to its clients. NVI helps clients define goals and measure their actions. By doing so, NVI aims to find the optimal solutions for exceeding its clients’ performance expectations in a relationship that is founded on each other’s success. NVI builds a culture of performance based on a desire to excel and execute strategies in an intelligent way.

PROFIT 200 Ranking

Ranking Canada’s Fastest-Growing Companies by five-year revenue growth, the PROFIT 200 profiles the country’s most successful growth companies. Published in the Summer issue of PROFIT and online at PROFITguide.com, the PROFIT 200 is Canada’s largest annual celebration of entrepreneurial achievement.

“The PROFIT 200 companies are an inspiration to Canadian entrepreneurs and would-be entrepreneurs,” says Ian Portsmouth, Editor-in-Chief of PROFIT Magazine. “PROFIT is proud to celebrate the success of these businesspeople, who, despite a challenging economy, have achieved outstanding success in a wide variety of fields.”

About PROFIT Magazine

PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 30 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at PROFITguide.com.

About NVI

NVI is a full service digital marketing agency with offices in Montreal and Toronto. NVI leverages internal tools, broad experience and diversified staff of experts to serve their customers. Known for its resourcefulness, NVI has the ability to execute strategic plans that are performance-centric. NVI relies on the ingenuity of its web marketing strategies and the collective energy of its employees to offer the best return on investment to its customers.

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Benoit Chiasson,
VP marketing and sales
4200 boul. St-Laurent, suite 701
Montréal, Qc. H2W 2R2
514-524-7149 # 241


Google I/O 2012

Every year, the  Google I/O developer conference becomes more and more popular.  Their famous Oprah-style giveaways certainly have something to do with the rising attendance, but for me, it’s really about the quality and quantity of talks that take place.

Tons of great new ideas, applications and concepts are demonstrated at Google I/O and if you’re a developer or simply love tech, it would be a shame not to take advantage of one of the 2 days left of the event that kicked off yesterday. For those who can’t attend the event in-person, Google I/O Extended allows you to livestream parts of Google I/Oevents from all over the world. Otherwise, you can always wait until the talks become available for free on YouTube, which should be in no time.

Google I/O Extended events are official  “viewing parties” that sometimes have their own extra talks before the viewing of the Google I/O keynote. For example, at the Montreal Google I/O Extended, there were 3 additional talks about Chrome development:

  • Chromium : Développement (French)
    Guidelines on how to add your own code to Chrome.
  • Outils de développement de Chrome (French)
    This talk demonstrated how after using Firebug for years, the default developer tool for Chrome surpassed it with its many features. If you ask me, this is the best web debugging system.
  • Chrome Extensions Best Practices
    At this talk, I learned best practices for maximum security when developing a Chrome add-on.

After those 3 sessions and a quick meal, it was time for the main event, the Google I/O 2012 Event. They unveiled so many great things, some of the highlights including:

Android 4.1 – Jelly Bean

  • Built to have the best speed performance
  • Add offline voice commands (don’t worry, it’s far from old “dumb phone” voice recongnition)
  • Better notification or, like they say, active notification with type specific functionalities.
  • Google Now is a new application that will, with time, learn to anticipate your needs. Say you’re a soccer fan (since we all have World Cup fever) and you’re always checking the scores for your favourite team, Google Now will learn your patterns and instantly give you score updates but also tell you when your team is playing next and even where to buy tickets to the game.

Google Q

Google Q’s hardware reminds me of some kind of mix between the Apple Air Port Express and Apple TV machine. With integrated speakers, and operating on a fully Cloud based system (buy a song or a movie with your computer or TV and it’s available anywhere), this seems to be a great contender to Apple TV and Air Port systems.

Nexus 7

Like the Nexus One or Nexus S, the Nexus 7 is the next official Google hardware machine. Besides being one hell of an amazing piece of hardware, it’s also only $199 ($209 Candian). A perfect size for reading a book, playing games, managing your life … you name it! And all for such a a small fee 

Are you going to buy one? I will for sure!! They’ll be available in Canada in a little less than a month.

Google + Events

Google+ is a nice platform for social sharing, but to be honest, I don’t use it that much. It’s not to say that it’s bad, but I’m so used to Facebook for all my social needs that I don’t see the point in using Google+. That changed today!!

Google+ Events is the perfect tool for creating and managing events. It takes care of the before, during and after the event. Creating an event is a breeze. It groups all the pictures of the event together and puts them into one easy accessible place that you can go back to once the event is done. Don’t take my word for it, check out this video :

Google Glass

What is Google Glass? It’s the new cool gadget in town. Still in it’s infancy stages, it acts as a sixth sense and provides extra information to the user about the world around them through a wearable Glass. For more info, check out this video:

Like the famous “one more thing” Apple does at almost every keynote, Google Glasswas showcased in its fully functional format and ended the event with a Bang!! We witnessed guys flying down from a plane, biking on a rooftop and then deepelling down the side of a building! Crazy stuff -watch below:

That was it for me for Google I/O 2012 in Montréal! Can’t wait to watch all of the talks and I hope you’ll do the same.

NVI Made A Search And Social Media Marketing Game For You

NVI is proud to share of our very first online holiday game!

A game created to add “freshness” to generic holiday print and e-cards, the NVI Xmas Rankerizer tests your web marketing skills through fast action plays, requiring quick reflexes,  precise hand/eye coordination and attention to detail. In true Social spirit, the Xmas Rankerizer is the perfect way heat up and unwind before the holidays begin.

Inspired by the classic county fair game, “whac-a-mole”, the NVI Xmas Rankerizer is an updated virtual game where the most trending search and social media icons, such as the Facebook Like, the Twitter bird, YouTube, Google’s +1, LinkedIn and the Google Panda, replace traditional media, err… moles.

Web marketers, bloggers and all you social media buffs out there… get ready to rev your game ranking engines! The player with the most points wins!

Don’t forget to publish your results on your social networks so that the competition gets fierce! Nothing like a little showboating right?


The game is compatible with mobile and iPad as well. Visit the NVI Xmas Rankerizer for more information and loads of fun!

Happy Holidays to all!

The NVI team

LinkedIn’s Guide To Maximizing Your Marketing Strategy

Members of NVI attended a LinkedIn seminar held at the Queen Elizabeth Hotel in Montreal last week. Speakers at the event included Brian Church, the Country Manager at
LinkedIn Canada, Julie Howlett, LinkedIn Canada’s Account Director and Steve Watt, a Marketing Manager at LinkedIn.

The theme of the seminar was to present key LinkedIn marketing solutions to help businesses get the most out of LinkedIn. Up until recently, LinkedIn has been a service used by business professionals to put up their CVs, recruit people, and network.

Over the last year, it has expanded its services to organizations as well. LinkedIn is (finally) harnessing the power of its high-profile network to become a key B2B marketing tool that offers companies a valuable way to advertise, manage their professional identity, build strong business relationships and ultimately, get leads, revenue and conversions.

Why LinkedIn Makes Sense
1. #1 resource for career-minded professionals
2. Over 120 million members
3. Precise targeting by seniority, industry, job function and geography

If you’re kind of new to the concept of LinkedIn as a marketing tool let’s delve right into the 4 things you should do to maximize your LinkedIn marketing efforts.

1. Optimize your Company Page: utilize all of LinkedIn’s new Company page features to strengthen your presence on LinkedIn and online.
2. Get Recommendations: build a highly targeted network of followers and increase number of brand evangelists
3. Amplify your message: through “paid media” (LinkedIn Recommendation Ads for example) you can scale your message to boost your social capabilities
4. Analyze and Refine: Track progress and message strength using LinkedIn Analytics Tool

1. Optimize Your Company Page

Your Company Page is where LinkedIn members can discover more about your company and engage with your brand. From new job postings, products and services, new hires, recent Tweets, new blog posts, to user recommendations, this is where members can learn who you are, what you’re up to and “Recommend” you to others in their network. Recommendations are akin to “authority” Likes that can help drive traffic to your LinkedIn page, your website and increase engagement and buzz surrounding your brand, from highly targeted prospects in the LinkedIn network.

Products & Services Tab

The products and service tab gives you the opportunity to highlight all of your best products and services. You can add comprehensive descriptions for each p/s with relevant links back to product pages on your website. As LinkedIn already gets top rankings on the SERP it can be a great way to pass on page rank to your site.

Display Banners

You can create up to 3 different display banners for your products and services page with links in them. Since you are targeting business networks specifically, it’s an opportunity to get creative with your banner ads. For example, providing stats on the company’s performance, incentives to “Become a fan on Facebook” or
better yet, “Follow Us on LinkedIn”.


Video can do a lot to enhance user experience on your products and services homepage. You can embed videos from YouTube, advertise services, show video tutorials, host contests, announce special offers (LinkedIn highly recommends providing special offers to members) and more.

Get Recommendations

LinkedIn’s recommendation engine is probably the most valuable new feature of its service update. Once you’ve set up your services page, LinkedIn sends you the coding to add a LinkedIn “Recommend” button on your business website.

Many companies have been seeing significant results by using the Recommendation Ads paid service. Recommendation ads help gain a critical mass of recommendations more quickly. You can define your target audiences and customize your message so it displays relevant content for up to 5 different audience segments.

LinkedIn says you should actively seek recommendations as part of all your customer communications.Through LinkedIn’s “request Recommendations” module, you can invite members to recommend products and services straight from your products and services tab.

Since recommendations are the most trusted form of marketing, getting recommendations from trusted peers is an active way of strengthening your brands reputation, and increasing your brand and products’ potential to spread virally throughout LinkedIn’s broad network of company pages and professionals ones.

Members will see what someone in their network said about you, and these badges of approval then appear on your LinkedIn company page, helping empower your brand’s authority and presence on the most widely-used business network.

Amplify Your Message

Case study: Hewlett-Packard
HP was looking to expand its social capabilities and reach to get both commercial clients and customers engaging about HP products and endorsing the brand. Utilizing LinkedIn’s company page module and running a paid campaign through Recommendation Ads the company saw unprecedented results in only 2 weeks.

The ads encouraged LinkedIn members to visit the HP Company Page on LinkedIn, recommend HP products and services, and share those recommendations with their network.

• 2,000 product recommendations in two weeks
• 20,000 new followers on HP Company Page
• 500,000 viral updates about HP products and services.

Analyze and Refine

The LinkedIn Analytics tab is only viewable to admins and shows you who is visiting your company page, what pages they viewed most, and how you fare in comparison to others in your industry. You can also refine your analysis to learn which industries, functions and companies make up your group of followers.

By tracking analytics and progress, you have the ability to learn which products are most popular, which don’t get enough traction, who your followers are and how you can improve your message to target new communities.

It will be interesting to see the evolution of LinkedIn’s B2B marketing services as more companies jump on the bandwagon. Since there are little to no other competitors doing what Linkedin is doing right now,  the recommendations engine could prove to be a highly useful tool for raising brand awareness, reputation, trust and loyalty. Applying LinkedIn as part of an integrated campaign seems like it has the potential to yield some pretty outstanding results.