Another person we got to interview at SMX Toronto 2010 was Ilya Grigorik, the CTO of PostRank. Ilya sat on the panel of a session called Social Media: Insight and Inspiration where panelists discussed how search and social media are evolving and influencing each other.
After the session, Ilya gave us a few minutes to discuss what he sees as the intersection of search and social media intersecting. Essentially, Ilya sees social media playing a major role in the personalization of search results. To that extent, he also sees search and social media merging into a single medium. As a result, he expect (1) links to become less important for rankings, and (2) a user’s own personal network having more of an influence in the results that search engines show them