This is the second half of our interview with Ilya Grigorik, the CTO of PostRank. PostRank is a company that provides social media monitoring and analytics, by measuring the impact of tweets, blogs, social bookmarks, etc.
In this installment, Ilya discusses the how the PostRank algorithm works. He explained how the PostRank Algorithm assigns different value to different actions on the social web. In a nutshell, the more effort that an action takes, the more it is worth in the eyes of the PostRank algorithm.