5 Landing Page Optimization Tips from Jane Hayes

This is the second half of our chat with Jane Motz Hayes where she discusses landing page optimization. We caught up with Jane after her clinic on landing page optimization at SES Toronto 2010.

In this clip, Jane elaborates on 5 ways to optimize you landing page: (1) clear and relevant call-to-actions, (2) page funnels and following through on call-to-actions, (3)having conversions forms that don’t ask for more info than you need, (4) having a site that appears trustworthy and professional, and (5) making your content scanable and user friendly.

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