SEO vs PPC Landing Page Optimization

This is the first half of our interview with Jane Motz Hayes of Page Zero Media. We met Jane at SES Toronto 2010 while she was giving a free site clinic across from the NVI booth. So we asked her if she’d take a few minutes to discuss landing page optimization with us.

In this installment, Jane discusses the difference between optimizing a PPC landing page and optimizing landing page for organic traffic. Basically, when users come in through different channels, they look for and expect landing page content that’s relevant to their experience. Jane also talked about what are some of the most common mistakes she’s seen in landing page development.

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