This is an interview with Jeffrey Gitomer, a sales and marketing author and speaker. Jeffrey was speaking about Customer Loyalty and Sales at The Art of Marketing Conference in Montreal, the other week, and we caught up with for a quick chat about those topics.
In this video, Jeffrey discusses what makes people buy. Specifically, he talks about how focusing on what’s in it for them, the customer, makes for a better value proposition and call to action, and also helps build trust.
Jeffrey also talks about how when it comes to online sales, there’s no single answer to boosting conversions. Instead, every brand is unique, with its own products and different target markets, so each company has find their own way of engaging customers, finding out what motivates them to buy, and figure out how to improve the overall user-experience through the sales funnel.