I met Hessie Jones during the Infopresse Conference about Alternative Marketing. I consider Hessie one of the Guru’s of Social Media. I follow her on Twitter and I read her blog : HessieJ . Her presentation on Social Next provides advice for brands looking to standout by focusing on Social Media. Hessie Jones gave some examples of relevant strategies to use in this medium. She also gave some tools on Facebook strategy for brands and fans.
My interview with Hessie Jones centers on Social Media and ROI or ROE (Return of Engagement). Sorry for my accent!