Ken Jurina on Negative Keywords @ Pubcon 2009

This is a video interview with Ken Jurina, the President and CEO of Epiar, and SEM firm. We met up with Ken at Pubcon 2009, and decided to ask him about what’s going on in the world of PPC these days.

Ken discussed the importance of negative keywords, and how they’re integral to a well-managed PPC campaign. He also touched upon the emergence of Bing and how the new search engine can affect how PPC advertisers approach negative keywords in their campaigns running on Bing.

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