In this interview, we speak with Noran El-Shinnawy of Acquisio, a company that provides advanced PPC management software. Noran is a Marketing Manager there, and we caught up with her at SES Toronto 2010 and sat down to discuss some PPC management tactics and strategies.
Noran covered two main points. First, she discussed what she sees as some of the biggest challenges in managing multiple PPC campaigns across multiple search engines. Second, she shared some tips on how to get more our of your PPC campaigns, by doing less grunt work and focusing on actually adding value and meaning to your PPC campaigns