Another person we caught up with at SES Toronto 2010 was Jeff Jones, the Senior Product Manager at gShift Labs. We sat down with Jeff to chat about how SEO is evolving, and what it’s going to mean for strategy in 2010
Jeff cited two main factors that will affect SEO in 2010. The first was site load times — particularly how Google has come out to say that a site’s load times will affect how well it ranks. The second factor he touched on was Google Caffeine — specifically how Google will now include so many more kinds of content in search results, such as Twitter, blogs, etc. Jeff also touched on personalized search, and speculated on what it’s going to mean for brands who are working to rank on competitive terms.